Zocdoc · 1 week ago
Group Product Marketing Manager: Provider Platform
New York, NY
Full-time
Hybrid
Director/Executive
$203K/yr - $275K/yr
10+ years expZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. As a Group Product Marketing Manager, you will lead the marketing team for Zocdoc’s core Provider Platform, focusing on driving adoption and engagement while shaping the experience for healthcare providers.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Lead and develop a team of Product Marketers supporting Zocdoc’s core Provider Platform, the suite of B2B solutions that power practice growth and patient access
Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform
Champion audience insight and market understanding, becoming an expert in Zocdoc’s products, differentiators, and provider customer segments, from independent practices to enterprise health systems
Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross-functional enablement with Product, Sales, and Marketing partners
Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi-channel narratives that communicate Zocdoc’s platform value to diverse customer segments
Partner with Product and Ops to inform roadmap priorities and readiness, ensuring new capabilities, from onboarding and automation to analytics and settings, are effectively positioned and adopted
Qualification
Required
10–15 years of relevant experience, including at least 8 years in Product Marketing and 5 years leading teams
Have marketed multi-product, platform or SaaS solutions to SMB, mid-market, and enterprise customers
Understand multi-sided ecosystems, B2B2C models, and monetization levers such as pricing, packaging, and tiering
Are a strategic storyteller who can connect technical capabilities to customer and business value across multiple audiences
Build alignment across cross-functional teams, translating strategy into focused, collaborative execution
Balance data-driven decision-making with creative intuition and know how to measure and communicate marketing's impact
Thrive in a fast-moving, high-growth environment, maintaining clarity and focus amid ambiguity, with a high bar for excellence
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersFounders FundKhosla Ventures
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
Company data provided by crunchbase