Western States Lodging Management and Development · 2 weeks ago
Director of Sales & Marketing
Stillwater, OK
Full-time
Onsite
Director/Executive
$60K/yr - $60K/yrWestern States Lodging Management and Development is seeking an experienced Director of Sales & Marketing to lead occupancy growth, revenue performance, and community visibility while exemplifying their Personal Touch Culture. The role involves managing all sales and marketing efforts, building referral partnerships, and ensuring effective communication with families looking for senior living solutions.
Business DevelopmentIndustrialProfessional Services
Responsibilities
Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)
Qualify leads, guide families through the decision-making process, and close sales
Conduct in-person and virtual tours and manage walk-ins
Maintain a healthy, active sales pipeline using the Sales Board and CRM
Forecast occupancy and revenue through daily and weekly sales analysis
Meet or exceed budgeted occupancy and revenue goals
Track and manage move-ins, move-outs, deposits, and referral activity
Maintain accurate, detailed CRM records and next-step follow-ups
Implement Personal Touch Selling Competencies and Legacy Sales Standards
Ensure consistent follow-up, pipeline progression, and reporting
Provide weekly sales plans of action using the GROW template
Partner with the Legacy marketing team to execute community marketing plans
Support social media content, Google review strategies, and promotional materials
Assist with marketing campaigns, events, and outreach initiatives
Ensure all marketing collateral aligns with brand standards
Maintain inventory of tour kits and promotional materials
Build and sustain purposeful relationships with professional referral partners
Participate in networking events, expos, health fairs, and local organizations
Track outreach activity and events in the Marketing Health Board
Serve as a central referral resource for families and professionals
Collaborate with the Executive Director and department leaders to support sales efforts
Coach and support team members when applicable
Ensure the community is tour-ready, staged, and marketable at all times
Assist with sales and marketing budget management
Maintain confidentiality and compliance with company policies and licensing regulations
Qualification
Required
Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)
Strong relationship-building and presentation skills
Confident communicator with excellent listening abilities
Highly organized, self-motivated, and results-driven
Comfortable working in a dynamic, on-the-go environment
Proficient with CRM systems and basic computer applications
Team-oriented mindset with a commitment to service excellence
Ability to adapt quickly, manage priorities, and drive continuous improvement
Benefits
Health, dental, vision, and life insurance
401k with a company match
HSA
Company
Western States Lodging Management and Development
Our mission is simple; Serving You Like Family. At Western States Lodging Management and Development, Personal Touch is our point of distinction.
Founded in 1996
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Cole Smith
Chief Development Officer (CDO)
Recent News
GlobeNewswire News Room
2024-12-17
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