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Valco Industries, Inc. · 1 week ago

Digital Content Strategist

New Holland, PA

Full-time

Hybrid

Mid Level

$55K/yr - $63K/yr

3+ years exp

Valco Industries, Inc. is a global leader in providing innovative products and services to the poultry, livestock, and horticultural industries. They are seeking a Digital Content Strategist responsible for developing and executing a content strategy that enhances brand awareness and engages target audiences across digital channels.

FarmingManufacturing

Growth Opportunities

Responsibilities

Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis

Partner with Product Management and perform market research to recognize industry trends and align company content and presence to market needs current and future

Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints

Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content

Work closely with sales and product teams to align content efforts with broader campaigns

Up to 50% travel both domestically and internationally

Ensure all content is optimized for SEO, user experience, and accessibility

Track, analyze, and report on content performance metrics (traffic, engagement, conversions)

Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments

Run A/B tests and other experiments to refine messaging and increase interaction

Conduct content audits to evaluate performance and identify gaps or opportunities

Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms

Stay informed on competitor activities and emerging digital content tools

Qualification

Digital content strategySEO best practicesAnalytics toolsCMS platformsB2B/B2C marketingBasic design skillsVideo content productionWriting skillsProject management

Required

Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)

3-5 years of experience in digital content strategy, marketing, or related role

Strong writing, editing, and storytelling skills with a keen eye for brand voice

Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics

Knowledge of SEO best practices and content optimization techniques

Experience with analytics and marketing automation tools

Ability to manage multiple projects and deadlines in a fast-paced environment

Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team

Experience in B2B and/or B2C content marketing

Basic design skills using tools like Canva, Adobe Creative Suite, or Figma

Experience with video content production and podcasting

Company

Valco Industries, Inc.

Valco Industries, Inc., is a leading manufacturer of high performance commercial farming systems & components backed by VAL-CO’s outstanding technical support and quality assurance that enables farmers throughout the world to operate more efficiently for higher returns.

Founded in 2002

New Holland, Pennsylvania, USA

201-500 employees