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Blackbaud · 3 days ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$117K/yr - $158K/yr

8+ years exp

Blackbaud is looking for a strategic and results-oriented Principal Growth Marketer to lead their growth marketing efforts for the fund accounting market. The role involves designing innovative programs to improve customer acquisition and executing strategies to generate qualified pipeline and revenue.

Cloud ComputingCloud Data ServicesNon ProfitSoftware

Responsibilities

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels

Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works

Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified

Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution

Qualification

Growth marketingData analysisAdobe AnalyticsQlikA/B testingCross-functional collaborationCustomer psychologyResults-oriented mindset

Required

8+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth

Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies

Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders

Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel

Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data

Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle

Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments

Proven ability to work in a collaborative, matrixed environment and influence others without formal authority