Mesquite Entertainment ยท 6 days ago
DATABASE MARKETING ANALYST - CB & VR - FULL-TIME - VARIED SHIFT
Mesquite, NV
Full-time
Onsite
New Grad, Entry LevelMesquite Entertainment is seeking a Database Marketing Analyst to join their dynamic marketing team. The role involves analyzing and evaluating the performance of mass marketing efforts and supporting initiatives within Casino, Hotel, and Marketing to provide insights for decision-making.
Gambling & Casinos
Responsibilities
Assist with the development, production, targeting for all mass and direct marketing efforts
Develop and operate marketing department data proofing and validation processes and protocol
Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders
Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance
Evaluate performance of mass hotel and direct marketing efforts and recommend improvements
Maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts
Other job related duties as assigned and instructed by management
Collaborate with the marketing team to assist with and implement data-driven campaigns aimed at acquiring, retaining, and maximizing customer value
Present data findings and recommendations to management in a clear and concise manner
Qualification
Required
Minimum age requirement: 21 years old
License/Certification: State of Nevada Gaming Permit
Strong background in data management and analytics
Experience in the gaming or hospitality industry
Proficiency in data analysis tools; Excel, SQL preferred
Excellent communication and presentation skills, capable of translating data findings to both technical and non-technical stakeholders
Company
Mesquite Entertainment
Just an easy, one-hour drive from Vegas is a hotbed of adventure and relaxation.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase