Software Finder Careers · 3 months ago
Digital Marketing Manager
United States
Full-time
Remote
Mid LevelSoftware Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. As a Digital Marketing Manager, you will be responsible for creating, executing, and managing paid acquisition campaigns while analyzing data to drive growth across various channels.
Information Technology & Services
Responsibilities
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs)
Understand new and relevant KPI metrics requirements for performance management and optimization purposes
Work with creative and marketing teams to test strategies and innovation
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
Qualification
Required
Previous experience in a quantitative marketing role, managing strategy and execution across social, search, or other performance-driven channels
Hands-on experience with in-platform campaign setup and optimization on Meta, Google Ads, and LinkedIn
Strong understanding of data analysis or modeling, with the ability to objectively identify actionable insights for stakeholders
Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
Outstanding presentation skills
Excellent written and verbal communication skills
Strong project management skills
A critical thinker with a creative approach to problem-solving
Degree in Marketing or relevant field
Company
Software Finder Careers
Software Finder is the #1 place to start your software search.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase