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Walmart Canada · 2 weeks ago

Senior Manager, Content Innovations- Walmart Connect

San Bruno, CA

Full-time

Onsite

Senior Level

$117K/yr - $234K/yr

7+ years exp

Walmart Canada is a leading retail company that provides innovative solutions to connect brands with customers. The Senior Manager, Content Innovations will lead the evolution of content creation and activation, focusing on AI-driven solutions to enhance efficiency and personalization while maintaining brand integrity.

DeliveryRetailShopping

Responsibilities

Define and own the content innovation roadmap in alignment with Walmart Connect business priorities

Identify opportunities where AI, automation, or new content models can unlock scale and efficiency

Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable

Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights

Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance

Translate complex technology concepts into practical, usable workflows for content and sales teams

Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams

Enable 'build once, personalize many' approaches that reduce duplication and improve reuse

Partner with Edit Ops to ensure frameworks meet quality and compliance standards

Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences

Define success metrics, gather feedback, and determine go-forward recommendations

Scale successful pilots into core operating models in partnership with Systems

Collaborate with Systems to integrate innovation into platforms like Seismic

Partner with Vertical, Industry, Sales, and Marketing leaders to ensure innovations address real business needs

Act as a thought partner and advisor on the future of content enablement at Walmart Connect

Define KPIs to measure adoption, productivity gains, time-to-market improvements, and content effectiveness

Use data and insights to refine the innovation roadmap and prioritize investments

Qualification

Content strategyAI initiativesMarketing operationsDigital transformationStakeholder managementExecutive communicationCross-functional collaboration

Required

8–10+ years of experience in content strategy, innovation, marketing operations, or digital transformation

Demonstrated experience leading AI or automation initiatives in a content or enablement environment

Strong understanding of content workflows, governance, and enterprise brand considerations

Proven ability to lead experimentation and translate pilots into scalable solutions

Excellent stakeholder management and executive communication skills

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field

Preferred

Leading cross-functional projects

Marketing or related field

Supervisory experience

Masters: Business Administration

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.