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The Centers · 1 day ago

Vice President, Marketing and Communication; Institutional Advancement; 678

Cleveland, OH

Full-time

Onsite

Director/Executive

$110K/yr - $130K/yr

7+ years exp

The Centers is a non-profit organization dedicated to enhancing community services, and they are seeking a Vice President of Marketing and Communications to provide leadership and strategic direction for all marketing and communications functions. This role involves developing and managing branding initiatives, overseeing marketing operations, and ensuring effective communication strategies to promote the organization's mission and values.

Health CareNon ProfitWellness

Diversity & Inclusion

Responsibilities

In conjunction with the Chief of Institutional Advancement, develop an annual plan for the Marketing and Communications efforts, outlining objectives for each strategic area of our work with tactical plans for achieving those objectives

Lead overall brand rollout strategy for The Centers, including integrated client recruitment, marketing and digital strategy. Direct market research activities to keep abreast of relevant issues, evaluate marketing and communication activities, and monitor emerging trends

Lead the generation of online content that engages audience segments and leads to measurable action. Expand digital platform to include the development of video components to support recruitment and marketing efforts for services and brand advancement. Create, maintain, and update the Centers’ digital presence to ensure all platforms accurate define and display its programs and services

In partnership with program managers, spearhead client recruitment and program advancement strategies for all program areas. Actively partner with program staff to monitor recruitment and enrollment trends, best practices and strategies to continually drive client services through effective community outreach

Develop and implement strategies that successfully deliver information and key messages to the public

Cultivate a strong and productive relationship with both print and electronic media contacts. Serve as the lead point person on media interactions that help promote and/or impact the organization, including crisis communications

Oversee the writing and distribution of all press releases and actively engage, cultivate and manage press relationships to ensure coverage surrounding The Centers’ programs, special events, public announcements, recruitment and other projects

Lead comprehensive internal communications strategy in partnership with appropriate executive leaders to ensure that The Centers’ mission, common purpose, values and service standards are consistently communicated throughout the organization

Oversee development of all internal and external print and digital communications, including newsletters, annual report, service line recruitment materials, and marketing collateral

Oversee website updates and work with a third party to maintain the website

Direct budgeting, planning, third party consulting engagements, and staff development. Supervise and coach two marketing managers and department interns as needed

Manage volunteer work groups as needed to implement programs and events

Provide media training to The Centers staff as needed

Qualification

Marketing strategyBrand managementDigital marketingMedia relationsPublic speakingCommunications planningProject managementCommunity engagementContent creationTeam leadership