Nelnet · 3 months ago
Marketing Web Lead
Brighton, CO
Full-time
Onsite
Mid Level
$70K/yr - $95K/yr
4+ years expALLO is a company committed to enhancing community engagement through its digital presence. The Marketing Web Lead will optimize user engagement and conversions across web properties, collaborating with various stakeholders to drive online success.
Financial ServicesInformation TechnologyPayments
Responsibilities
Collaborate and serve as a strategic partner with software engineering, product owners, creative designers, marketing executives, and other marketing team members to identify business needs and website development, copy, design and testing goals through thorough data analysis within our Wordpress website. Conduct website assessments and recommend testing areas. Offer expertise to guide the implementation of A/B testing, Google Tag Manager, pixel tracking, data capture, and attribution strategies
Design, implement, and analyze A/B, multivariate, personalization, and multipage tests for landing pages, user flows, and conversion optimization within Wordpress. Partner with the design team to translate mockups into web experiences. Set up, debug, and maintain Google Tag Manager for pixel tracking and tags across paid social channels. Manage GTM effectively for optimal lead tracking and analytics based on the needs of the business. Demonstrate proficiency in JavaScript, SCSS, HTML, PHP, and collaborate efficiently with the marketing team to execute company objectives
Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages, call-to-actions, and lead-generation strategies. Work with the Digital Marketing team to optimize campaign strategies
Assist in user feedback sessions and gather insights for continuous improvement. Identify and resolve issues or bugs promptly. Work with in house Software engineering team to implement changes
Stay current with digital marketing updates, best practices, and industry trends. Identify opportunities to optimize and enhance websites, lead conversion rates, and user flows
Using the BrightEdge platform, understand and implement a short and long term SEO strategy at both a market and regional level to increase rankings for ALLO for specific keywords and search terms
Compile and present data-driven insights to stakeholders, highlight key trends, and offer concrete, actionable recommendations for website enhancements
Perform additional tasks, duties, and responsibilities as needed or assigned
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
4-6 years of on the job experience
Expertise in web tools such as Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, or similar platforms
Strong skills in extracting and interpreting insights from complex data sets
Hands-on experience with SEO strategy, tools, and execution
Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions
E-commerce experience and optimizing for conversions
Ability to manage multiple projects with a keen eye for detail
Stay organized while quickly pivoting priorities based on the needs of the business
In-depth knowledge of Wordpress and architecting solutions within the Wordpress ecosystem
Ability to operate a computer
Ability to communicate information
10% travel requirement
Preferred
Experience with Hubspot
Experience with site performance and page-speed analysis
Benefits
Free internet? You bet. Plus, awesome discounts on other ALLO services.
Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.
Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.
Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.
Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.
Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.
Company
Nelnet
Nelnet provides business, communications, and financial services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Erin Harms
Chief Financial Officer
Ben Focht
Chief Information Security Officer, Nelnet Bank
Recent News
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