NetApp · 1 day ago
Sr. Product Marketing Manager
Morrisville, NC
Full-time
Hybrid
Senior Level, Lead/Staff
$175K/yr - $205K/yr
12+ years expNetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. As a Product Marketing Manager, you will be the voice of the customer, responsible for messaging, positioning, and driving launch excellence while delivering insights that shape product strategy and accelerate adoption.
Cloud ComputingData ManagementData StorageInformation Technology
Responsibilities
Messaging & Positioning: Own the end-to-end messaging stack: platform solutions products buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops
Qualification
Required
At least 12 years of experience in a product marketing role within an enterprise technology or cloud solutions company
Strong storytelling and messaging capabilities
Deep understanding of buyer personas, customer journeys, and competitive landscapes
Ability to bridge technical concepts with business value
Typically requires a minimum of 12 years of related experience in addition to a Bachelor's degree in a related technical or marketing field
Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree
Benefits
Health Insurance
Life Insurance
Retirement or Pension Plans
Paid Time Off (PTO)
Various Leave options
Performance-Based Incentives
Employee stock purchase plan
Restricted stocks (RSU’s)
40 hours of paid volunteer time each year.
Employee Assistance Program
Fitness, and mental health resources to help employees be their best.
Paid time off for vacation and to recharge.
Company
NetApp
NetApp specializes in data storage, data infrastructure, and data management solutions.
10001+ employees
H1B Sponsorship
NetApp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (189)
2024 (166)
2023 (143)
2022 (250)
2021 (193)
2020 (225)
Funding
Current Stage
Public CompanyTotal Funding
$1.25BKey Investors
Sequoia Capital
2025-03-12Post Ipo Debt· $1.25B
1995-11-21IPO
1994-01-01Series Unknown
Leadership Team
George Kurian
Chief Executive Officer
Ben Bromhead
CTO
Recent News
2026-01-06
2026-01-06
Company data provided by crunchbase