The Zekelman Holocaust Center · 2 weeks ago
Senior Marketing and Communications Officer
Farmington, MI
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expThe Zekelman Holocaust Center is a memorial dedicated to the victims of the Holocaust, engaging and educating through remembrance. The Senior Marketing and Communications Officer will lead the marketing and communications efforts to enhance brand awareness and strengthen community relationships, developing comprehensive strategies and overseeing various marketing initiatives.
CommunitiesEducationMuseums and Historical SitesNon ProfitSocial Impact
Responsibilities
Develop and execute a comprehensive marketing and communications strategy aligned with The HC’s mission and growth goals
Develop, implement, and evaluate an annual marketing and communications plan (which has previously included social media, print and digital content, and email marketing)
Develop, implement, and evaluate marketing campaigns related to programs, special events, education, fundraising, donor retention and donor cultivation in coordination with the relevant departments
Ensure consistency across all organizational efforts including marketing channels, donor communications, and promotional materials
Identify audience(s) and explore segmentation of marketing messages accordingly
Maintain existing brand identity (name, colors, and fonts)
Analyze and measure the effectiveness of marketing initiatives, adjusting strategies as needed
Ensure that the appropriate systems, staffing, and procedures are in place to properly and reasonably support marketing and communications
Manage and coach all marketing and communications staff (currently two: a Marketing Manager and a Marketing and Design Specialist
Includes oversight of staff who manages The HC website; ensuring content is compelling, up-to-date, and optimized for engagement
Collaborate with and oversee contracted PR and marketing agencies; ensure The HC is best utilizing
Collaborate with program staff to design and implement communications strategies and effective messaging for organizational and project-specific goals
Work closely with educational staff to understand and highlight The HC’s impact in donor communications, press materials, and social media
Work with the CEO, CDO, Director of Finance, and others to develop annual budgets for marketing / communications, and monitor progress, assure adherence and evaluate performance
Assist leadership team and program staff in ensuring communications are culturally competent and reach diverse audiences
Develop and manage compelling content including success stories, program highlights, and donor spotlights to drive engagement
Lead the strategy and generation of engaging digital content for The HC’s website, social media, email and other appropriate channels which leads to measurable action
Oversee the development, design, distribution, and maintenance of high-quality collateral (print and digital) including, but not limited to annual report, brochures, etc
Lead the creation of messaging and storytelling in appropriate forms (including video) that accurately reflects the impact of our work
Develop donor-focused materials, including annual reports, sponsorship outreach, and impact reports
Identify trends and monitor current events and influencers to anticipate opportunities for The HC to engage in and/or lead the statewide conversation on topics relevant to our mission
Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
Develop close partnerships with members of the media
Ensure communication of internal and external key messages. This includes co-writing/ghost writing op-eds, etc
Draft remarks and speeches for HC staff and leadership to deliver during events and media appearances, and for board and lay leaders during the annual benefit
Advise internal stakeholders on major issues and provide media training as needed
Set objectives and monitor performance across communications channels
Conduct marketing research through strategies such as A/B testing to guide decision making
Manage tracking systems and analytics to evaluate marketing effectiveness
Learn from usage patterns and foster data-driven growth
Build relationships with media, community leaders, and influencers to amplify The HC’s reach
Develop and maintain collaborative relationships with community organizations and peers to design appropriate partnerships
Qualification
Required
Professional experience leading marketing and public relations activities including the successful development and execution of both marketing campaigns as well as communications / public relations activities
Bachelor's degree
Personal qualities of integrity, credibility, and a commitment to The HC's mission
Computer literacy in Microsoft Office
Strong creative, strategic, and analytical thinking
Excellent organizational, interpersonal and communication skills
A flexible self-starter with proven ability to manage multiple concurrent projects and responsibilities
Collaborative with demonstrated ability to manage effectively across cross-functional teams and mentor direct reports professionally
Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and systems
Preferred
Ten years of professional experience, including experience leading the communications, marketing, events, social media and public relations activities of a nonprofit organization
Advanced degree preferred in the areas of communications and marketing (e.g. marketing, business administration, management, advertising, journalism, events, and/or communications)
Experience overseeing the design and production of online and print collateral, publications, and videos
Experience developing and implementing successful social marketing strategies
Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
Benefits
Work/life balance
Medical, dental, vision insurance
Organization-matching 401K
Generous holiday schedule
And much more
Company
The Zekelman Holocaust Center
The Zekelman Holocaust Center is a non-profit museum and educational center that presents Holocaust exhibits.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase