YMCA of the USA · 4 hours ago
Director, Marketing
Austin, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe Greater Austin YMCA is a nonprofit community enterprise dedicated to elevating quality of life in central Texas. They are seeking a Marketing Director to lead high-impact marketing initiatives, ensuring effective execution and alignment with organizational objectives to drive growth and community impact.
Career PlanningCommunities
Responsibilities
Lead the development, launch, and hands-on execution of integrated marketing campaigns that accelerate growth and community impact. Project focus can span membership growth, program participation, and philanthropic giving
Lead the complete marketing process for assigned projects and programs, from gathering insights and strategic planning to creative direction, execution, performance measurement, and ongoing optimization
Build data-informed audience strategies, select PESO channels, and ensure creative assets are tailored to platform performance
Analyze results, synthesize clear insights, and drive continuous optimizations
Demonstrates positive energy to effectively represent our brand internally and externally. Monitors brand compliance through all touchpoints to ensure consistency. Supports the Chief Marketing Officer, who is our brand’s lead storyteller, creating strategic narratives that convey the essence of our brand’s identity and purpose through all mediums from digital to traditional
Ensure consistency and integrity of the Greater Austin YMCA brand by conducting regular audits and maintaining strict adherence to brand guidelines
Collaborate with the CMO to elevate brand narratives and strengthen brand preference across the market
Lead the creation, execution, and optimization of innovative digital and traditional marketing campaigns that align with organizational objectives for revenue generation
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with target audiences
Demonstrate a test and learn mindset to learn fast with tangible data to give confidence to scaling further
Develop new ways of engaging consumers to gain more attention in-center, near our centers and digitally in the market to attract more prospects and serve more of our community
Coach team members in marketing craft, executional excellence and problem solving
Identify and improve processes that elevate speed, quality, consistency, and innovation
Contribute marketing expertise to cross-functional projects and organization-wide initiatives
Work collaboratively across teams to bring org-wide priorities to life
Lead with clear communication, strong partnerships, and commitment to executional excellence
Organize workstreams, clarify expectations, guide contributors, and coordinate cross-functional efforts to ensure timely, effective delivery
Help shape and strengthen the future-state marketing function, contributing to how the team grows in capability and structure
Represent the YMCA at key community events and networking opportunities, building lasting relationships that deepen our presence and impact in the community
Lead innovative community outreach initiatives, such as events and strategic partnerships, to strengthen the YMCA’s connection with members and the broader community
Participate in Association events and contribute marketing expertise to organizational projects and initiatives as assigned by the Chief Marketing Officer
Qualification
Required
Bachelor's degree in marketing, business development, or related field
5+ years of progressive experience in marketing with a high degree of cross-functional team projects
1–2 years of experience leading or managing a marketing team or project teams
Demonstrated success in driving revenue growth in competitive markets utilizing digital and traditional marketing to drive acquisition and retention
High familiarity with brand development planning, innovation, and creative development processes
Strong experience in brand foundational tools, consumer insight identification, segmentation, and target audience development
Concept and brief writing of innovation, product renovation or commercial news
Ability to pull insights from multiple sources and synthesize them into compelling stories for change
Entrepreneur mindset who finds ways to break down growth barriers, pivot and perform in changing market dynamics
Preferred
Proven track record in nonprofit marketing is preferred
Benefits
Health Insurance: We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees.
Retirement Savings Plan: We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future.
Paid Time Off: Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave.
Additional Perks: Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,000 annually.
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
Company data provided by crunchbase