SoFi · 1 day ago
Software Engineer, Measurement & Ads
United States
Full-time
Remote
Mid, Senior Level
$106K/yr - $198K/yr
2+ years expSoFi is a next-generation financial services company and national bank using innovative technology to help members achieve their financial goals. The Senior Backend Software Engineer will be responsible for building and operating core backend systems that support measurement and attribution across marketing channels.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Design, build, and operate backend services and components that support measurement, attribution, and ads enablement across SoFi’s paid channels, working within established architectures and patterns
Own well-scoped, data-driven components or services, contributing to implementation, deployment, monitoring, and maintenance of systems related to event ingestion, attribution workflows, and data integrations
Build and enhance event ingestion pipelines, APIs, and data flows that integrate with external ad platforms, internal analytics systems, and experimentation frameworks, supporting reliable and timely measurement use cases
Contribute to system design and technical discussions, providing input on implementation details, data models, and tradeoffs while learning from more senior engineers
Ensure correctness, reliability, and observability of the systems you work on by writing tests, adding metrics and logging, and responding to issues as they arise
Collaborate closely with teammates and cross-functional partners to translate ads and measurement requirements into concrete technical tasks and deliverables
Participate in code reviews and design reviews, both as an author and a reviewer, applying team standards and continuously improving code quality
Support production operations, including participating in on-call rotations, incident response, and post-incident follow-ups with guidance from senior engineers
Qualification
Required
Bachelor's degree in Computer Science or equivalent practical experience
2–4+ years of professional backend software engineering experience working on production systems
Experience building backend services and APIs using languages such as Kotlin/Java, Python, or similar, ideally within a service-oriented or microservice architecture
Familiarity with distributed system fundamentals, including asynchronous processing, event-driven workflows, and basic data pipeline concepts
Hands-on experience or exposure to event ingestion or queuing systems (e.g., Kafka, SQS, Pub/Sub)
Working knowledge of relational databases (e.g., PostgreSQL/MySQL), including schema design, queries, and common access patterns
Experience developing and running services in a cloud environment (AWS preferred), including containerized workloads (Docker; Kubernetes exposure is a plus)
Ability to deliver features independently within a defined scope, while proactively asking questions and incorporating feedback
A pragmatic engineering mindset with an eagerness to learn, balancing correctness, scalability, and delivery speed
Clear communication skills and comfort collaborating within a cross-functional, team-oriented environment
Preferred
Exposure to marketing measurement or ad technology concepts, such as attribution, conversion tracking, or integrations with ad platforms (e.g., Meta, Google Ads)
Familiarity with analytics, experimentation, or CDP ecosystems (e.g., Amplitude, Optimizely, mParticle, Snowflake), even if primarily as a consumer
Experience integrating with third-party APIs, including handling rate limits, retries, and data validation
Interest in or experience working in fintech or regulated environments, with an appreciation for data quality and correctness
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase