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SoTalent · 2 days ago

Growth Analytics Senior Director

Illinois, United States

Full-time

Hybrid

Director/Executive

15+ years exp

SoTalent is seeking a Senior Director, Growth Analytics to deliver transformational business impact by optimizing growth investments across a global brand portfolio. This role focuses on maximizing ROI across growth levers by embedding advanced analytics into decision-making and resource allocation at a global scale.

Staffing & Recruiting

Responsibilities

Drive data-informed decision-making to optimize short- and long-term growth investments

Quantify where and how to grow by evaluating incrementality, ROI, and prioritization of growth levers

Translate insights into clear, actionable recommendations embedded in business processes

Lead the development and deployment of predictive analytics and AI-driven tools

Build global demand forecasting and scenario planning capabilities

Leverage MMM, MTA, experimentation, brand tracking, social listening, and digital analytics

Serve as a trusted advisor to senior executives, influencing strategic decisions through compelling storytelling

Champion a culture of analytical excellence, innovation, and consumer-centric thinking

Partner with global, regional, and local teams across markets with varying data maturity

Collaborate closely with technology, finance, and analytics vendors to scale solutions globally

Build and lead a high-performing global analytics and insights team

Manage external agency partnerships to ensure best-in-class research and execution

Qualification

Advanced analytics toolsGrowth strategy optimizationFinancial impact analysisPredictive analyticsConsumer insightsLeadership experienceCollaboration skillsStorytelling