athenahealth · 1 week ago
Director of Experience Design
Alabama, United States
Full-time
Hybrid
Director/Executive
$137K/yr - $233K/yr
10+ years expathenahealth is dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a Director of Experience Design to lead the design, research, and optimization of digital marketing experiences, bridging user needs with business objectives across various platforms.
Enterprise SoftwareHealth CareInformation TechnologyMedical
Responsibilities
Lead the end-to-end experience design across owned (athenahealth.com) and paid ecosystems (search, display, social, syndication)
Develop and evolve a UX strategy that aligns user needs and business goals into a cohesive experience framework
Map and optimize cross-channel journeys, ensuring continuity of message, design, and experience from initial awareness through conversion
Translate audience and behavioral research into actionable experience strategies that guide users seamlessly between media and web environments
Create journey maps, prototypes, wireframes, and experience blueprints that define the ideal user path and guide key cross-functional teams (e.g., creative, content) in delivering connected experiences
Lead the user research function within marketing, setting the strategy for discovery and validation research (e.g., interviews, usability testing, behavioral analysis, surveys, and A/B testing)
Partner with analytics teams to integrate qualitative insights with quantitative performance data
Build and maintain an overarching digital experience journey with optimized journey maps, and behavioral models that serve as foundational tools across teams
Develop and manage a testing and optimization roadmap that spans both paid and owned experiences—prioritizing not only conversion, but also experience quality, engagement depth, usability, and content effectiveness
Partner with analytics and MarTech teams to define experience performance metrics that capture how well each journey delivers against user intent, brand perception, and business goals
Lead by example through hands-on journey design, testing, and research synthesis
Establish repeatable processes for experience intake, prioritization, and delivery that balance agility and creative excellence
Present insights, hypotheses, and design outcomes to marketing and executive leadership with clarity and influence
Qualification
Required
Bachelor's degree in Marketing, or a related field; Master's degree preferred
10+ years of experience in digital experience design, UX strategy, or digital marketing, with emphasis on user research and journey optimization
Proven track record of turning user research and data into actionable digital experiences that drive measurable business outcomes
Deep expertise in UX research methodologies (usability testing, interviews, behavioral analytics, surveys)
Proficiency in UX and analytics tools (e.g., Figma, Lucid, Hotjar, Adobe Analytics)
Ability to influence senior stakeholders with research-backed recommendations
Strong ability to navigate ambiguity and define problems before solving them
Preferred
Experience in complex, multi-segment B2B or healthcare environments preferred
Benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Flexibility
Book clubs
External speakers
Hackathons
Company
athenahealth
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems.
5001-10000 employees
H1B Sponsorship
athenahealth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (94)
2024 (84)
2023 (61)
2022 (108)
2021 (84)
2020 (74)
Funding
Current Stage
Public CompanyTotal Funding
$40MKey Investors
Venrock
2021-11-22Acquired
2017-05-18Post Ipo Equity
2007-09-20IPO
Leadership Team
Eddie Ross
Vice President, Payer
Anil Patil
Executive Director Engineering
Recent News
2026-01-16
HealthCareIT News
2025-12-30
2025-12-19
Company data provided by crunchbase