Shake Shack · 1 day ago
Vice President, Media Strategy
New York, NY
Full-time
Onsite
Director/Executive
$205K/yr - $274K/yr
10+ years expShake Shack is one of the fastest-growing hospitality brands, committed to crafting unforgettable experiences for their guests. The Vice President, Media Strategy will be responsible for setting and executing the media strategy to drive guest traffic and brand strength while managing a team and overseeing media agency relationships.
Hospitality
Responsibilities
Lead Media Transformation: Drive the evolution from performance-only marketing to a full-funnel media strategy that balances brand-building and demand generation
Strategic Planning: Develop integrated media plans across paid, owned, and earned channels, ensuring alignment with business objectives and brand positioning
Team Leadership: Manage and mentor a small team of media professionals, fostering a culture of collaboration, creativity, and accountability
Agency Management: Oversee media agency relationships, ensuring best-in-class planning, buying, and optimization
Modern Media Expertise: Stay ahead of trends in digital, social, programmatic, CTV, and emerging platforms; ensure Shake Shack leverages cutting-edge tools and tactics
Measurement & Analytics: Establish robust measurement frameworks to evaluate media effectiveness, optimize performance, and inform future investments
Cross-Functional Collaboration: Partner closely with Brand, Creative, Digital, and Operations teams to ensure media strategies amplify creative ideas and business priorities
Budget Stewardship: Manage significant media budgets with rigor and transparency, driving efficiency and impact
Qualification
Required
10+ years of experience in media strategy, planning, and execution within QSR, retail, hospitality, or consumer brands
Proven track record of using media to drive measurable traffic and sales performance
Experience operating in high-growth or emerging organizations where leaders are both strategic and hands-on
Deep understanding of media's role in driving guest traffic and commercial performance
Strong command of full-funnel media strategy, including performance, brand, and local media approaches
Ability to translate strategy into executable plans and guide teams through implementation
Analytical mindset with strong fluency in media measurement, attribution, and optimization
Confident decision-maker who thrives in fast-paced, evolving environments
Strong communicator with the ability to influence cross-functional partners and external agencies
Thrives in a dynamic, entrepreneurial environment with a high premium on creativity, collaboration, and accountability
Bachelor's degree in Marketing, Business, Communications, or a related field
Bachelor's Degree required
Preferred
Master's Degree preferred
Benefits
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Company
Shake Shack
Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancy’s first art installation.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Katherine Fogertey
Chief Financial Officer
Allison Zacher
Senior People Practices Partner
Recent News
Business Journals
2024-05-08
2024-05-05
2024-05-04
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