Mount Snow ยท 1 day ago
Field Marketing Manager - Mount Snow
West Dover, VT
Full-time
Onsite
Mid, Senior Level
$78K/yr - $82K/yr
5+ years expMount Snow is a renowned destination resort company seeking a Field Marketing Manager to develop and execute the resort brand strategy. The role involves event planning, partner integration, managing guest-facing materials, and community engagement to enhance the guest experience.
Information Technology
Responsibilities
Event Planning and Execution: Develop, collaborate, and execute events, programs, and activations that bring the resort brand to life. This candidate will lead the ideation and execution of events and activations that elevate the guest experience. This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination
Partner Integration: Execute partner integration on-mountain/in-resort in collaboration with the Strategic Alliance team. The candidate will ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals
Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc
Guest Facing Materials: Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resort. This person will ensure brand cohesion and consistency across all guest touchpoints in the resort and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps and screens, and website communications
Website & Digital Content: Manage the Mount Snow resort website with accurate and relevant information. Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar
Community Engagement: Drive the promotion of the brand at the resort and in the community. This person will cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward. Relationship management with leadership is a critical skill for success
Qualification
Required
Four-year college degree with an emphasis in marketing, business, and/or communications
5-6 years of marketing, event, sales, or other related experience
Excellent stakeholder and cross-functional management
High degree of organization, attention to detail, and passion for brand and experiential marketing
Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience
Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Company
Mount Snow
Mount Snow is a recreational facilities company specializing in skiing and snowboarding services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2024-11-30
Company data provided by crunchbase