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Meta · 22 hours ago

Consumer Product Marketing Manager, AI

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$160K/yr - $224K/yr

10+ years exp

Meta is looking for an experienced Consumer Product Marketing Manager to drive product marketing for Meta AI, their AI assistant used by over 1 billion people globally. The role involves leading cross-company initiatives to bring innovative AI experiences to users and requires collaboration with various teams to enhance product strategies and market engagement.

Computer Software

Comp. & Benefits

Responsibilities

Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy

Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company

Partner across the product marketing, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement

Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Qualification

Product MarketingGTM StrategiesConsumer AI ProductsAnalytical SkillsProject ManagementMBACopywritingInternational ExperienceTechnology Industry Experience

Required

10+ years of full-time experience in Product Marketing, partnering closely with Product teams

Bachelor's Degree in Business, Marketing or Creative discipline

Experience crafting GTM strategies based on consumer driven insights

Experience with consumer-facing product launches and consumer campaigns

Solid understanding and/or active use of consumer AI products

Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally

Experience driving presentations with executives and cross functional teams

Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders

Experience with 0-to-1 products in ambiguous, fast-paced environments

Project management experience