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Caterpillar Inc. · 1 week ago

Lead Digital Product Owner; Customer Experience

Peoria, IL

Full-time

Onsite

Senior Level

$128K/yr - $209K/yr

Caterpillar Inc. is a global company focused on building stronger, more sustainable communities through technology and innovation. The Lead Product Owner for Shopping Experience will drive the strategy and execution of the digital shopping ecosystem for Caterpillar’s Rental platform, enhancing usability and performance for dealers and customers.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Define and drive the product vision and roadmap for the Cat Rental Shopping Experience, ensuring capabilities across browse, search, product detail, quoting, and checkout are cohesive and customer‑centric

Aligning shopping initiatives with enterprise content governance models and Caterpillar’s digital transformation goals, ensuring seamless interplay between shopping, content, and data

Own and prioritize the shopping product backlog (including CMS dependencies), aligning work with business outcomes, dealer needs, compliance requirements, and platform constraints

Own the Cat Rental website design direction for shopping—partnering with UX/UI to establish and evolve design systems, information architecture, and page templates that improve findability, clarity, accessibility, and conversion across web and mobile

Lead cross‑functional collaboration with engineering, UX, content, analytics, and dealer stakeholders to deliver scalable, high‑quality shopping solutions

Configure and maintain shopping data and content in the CMS to ensure accurate dealer–product relationships, availability, and visibility throughout the Cat Rental experience

Own the end‑to‑end strategy for AEM‑backed shopping content, including upper‑funnel marketing content that drives SEO, discoverability, and conversion into the rental shopping flow

Identify and resolve data inconsistencies and system issues that impact product discovery, pricing/availability accuracy, checkout reliability, or overall user experience

Support dealer onboarding to the Cat Rental shopping ecosystem with tooling, workflows, and best‑practice guidance for content and catalog maintenance

Design and approve content/workflow templates and metadata structures that optimize shopping performance, personalization, and operational efficiency

Capture feedback from functional teams (sales, marketing, dealer ops, support) and translate it into prioritized features and improvements that meet business objectives

Serve as subject matter expert (SME) for Cat Rental shopping and CMS, guiding technical discovery/design and training marketing partners and dealers on best practices

Define, derive, and analyze KPIs for shopping journeys and CMS publishing efficiency (e.g., search CTR, PDP conversion, quote submission rate, page performance, content freshness)

Partner with Business Analysts to convert business requirements into actionable specs (scope, layout, data contracts, acceptance criteria) for shopping features and integrations

Work closely with development teams to track delivery, conduct validation/UAT, and ensure each release maximizes value and meets quality, accessibility, and performance standards

Continuously manage the product backlog, reprioritizing enhancements based on evolving business needs, dealer readiness, and time‑sensitive events (e.g., Summit/CONEXPO)

Lead change management for dealer digital initiatives—training, documentation, communications, and stakeholder engagement to ensure smooth adoption of shopping capabilities

Qualification

Digital Product ManagementECommerce ExperienceContent Lifecycle ManagementUser Acceptance Testing (UAT)Adobe Experience ManagerWebsite Design PrinciplesStakeholder ManagementSoftware Problem ManagementProduct Owner CertificationMicrosoft Tools ProficiencyEffective CommunicationDecision Making

Required

Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors

Software Problem Management: Knowledge of strategies, practices and tools for resolving software problems; ability to manage software problems in installed software products

Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision

User Acceptance Testing (UAT): Knowledge of UAT activities, tasks, tools and techniques; ability to design, implement and evaluate acceptance tests for end-users

Preferred

Bachelor's degree in computer science, information systems, marketing, communications, engineering, or a related field preferred

Proven experience in digital product management with a focus on eCommerce or shopping experiences

Extensive experience in digital product management, including ownership of customer-facing web platforms

Proven ability to collaborate across marketing, engineering, UX, and business teams to align shopping and CMS capabilities with strategic goals

Strong understanding of website design principles, including UX/UI best practices, responsive design, and accessibility standards to optimize the CRS shopping experience

Ability to lead initiatives that streamline marketing operations and improve data consistency across platforms supporting browsing, search, PDPs, quoting, and checkout

Proven experience in product content creation focused on digital experiences

Expertise in content lifecycle management, including taxonomy, metadata, and workflow automation to support product discoverability and conversion

Hands-on experience with CMS platforms (e.g., Adobe Experience Manager) and their integration into shopping workflows

Excellent oral and written communication skills with the ability to tailor messaging for engineering teams, business partners, and leadership

Strong stakeholder management and communication skills to navigate complex or sensitive situations

Working knowledge of PIM systems and how they integrate with CMS to enable unified, accurate product content in the Cat Rental shopping experience

Proficiency with Microsoft tools (Word, Excel, Teams, PowerPoint) and Azure DevOps for planning, backlog management, and release tracking

Product Owner certification (e.g., CSPO, SAFe PO/PM) or strong knowledge of the Software Development Lifecycle (SDLC)