Yami · 2 days ago
Retention Marketing Specialist
United States
Full-time
Remote
Entry Level
$50K/yr - $71K/yr
1+ years expYami is a fast-growing start-up focused on connecting people with authentic products from Asia through its e-commerce platform. The Retention Marketing Specialist will lead the strategy development and execution for lifecycle marketing channels, focusing on customer engagement through various automated messaging platforms.
BeautyE-CommerceRetail
Responsibilities
Plan and execute strategic marketing campaigns across email, push, SMS, and in-app channels, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives
Own performance tracking and reporting for all lifecycle channels
Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity
Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance campaign performance
Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns
Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness
Other related projects as assigned
Qualification
Required
Bilingual in English & Mandarin
Bachelor's degree in Business, Marketing, Communications, or related field
1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred)
Strong attention to detail and ability to maintain high-quality standards in both content and execution
Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions)
Visual/Design sensibility to support communication and guide the customer journey through campaign assets
Experience with segmentation, targeting, automation, and A/B testing
Knowledge of customer conversion, re-engagement, and retention strategies
Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM)
Ability to execute a vision through consensus, negotiation, and data-driven persuasion
Strong Excel skills
Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement
Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals
Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment
Customer-first mindset when approaching projects
Preferred
Experience with enterprise-grade ESP
SQL and HTML proficiency
Benefits
401(k) matching
Health insurance: medical, vision, and dental
Paid time off (PTO): vacation, sick, and holidays
On-site gym/pool and game rooms
Employee discount
Coffee and snacks
Company
Yami
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy.
501-1000 employees
H1B Sponsorship
Yami has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (10)
2022 (9)
2021 (13)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
Notable Capital
2022-03-30Series B· $50M
2017-07-10Series A· $10M
Leadership Team
Alex Zhou
Founder and CEO
Recent News
2022-04-08
2022-04-04
2022-04-04
Company data provided by crunchbase