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Conservice · 1 day ago

GTM Enablement Manager

Salt Lake City, UT

Full-time

Hybrid

Senior Level

5+ years exp

Conservice is a company focused on optimizing go-to-market strategies, and they are seeking a GTM Enablement Manager. This role is responsible for driving the readiness and effectiveness of customer-facing teams, ensuring they have the necessary tools and knowledge to align with company goals.

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Responsibilities

Partner with the VP of RevOps and GTM leadership to define the enablement roadmap across the customer lifecycle

Align enablement programs with business goals (pipeline generation, conversion, retention, expansion)

Translate Product Marketing messaging and product updates into actionable field guidance

Act as the connective tissue between Product, Marketing, Sales, and Customer Success to ensure message consistency

Design and deliver structured onboarding programs that reduce time-to-productivity for new hires

Build certification programs for core GTM competencies (e.g., discovery, negotiation, Salesforce hygiene, pricing process)

Coordinate learning paths by role (AE, AM, CSM, SDR) with clear milestones and measurable outcomes

Develop and maintain sales playbooks, process guides, and talk tracks across the funnel

Partner with Product Marketing to integrate messaging frameworks, persona insights, and case studies into practical sales applications

Own the internal enablement hub (e.g., Highspot, Guru, or Knowledge Base) ensuring discoverability and currency of all enablement assets

Monitor adoption of GTM tools (Salesforce, Scratchpad, Outreach, Gong) and embed process reinforcement into daily workflows

Analyze behavioral and performance data in partnership with RevOps BI to identify gaps and prioritize training initiatives

Partner with frontline managers to reinforce enablement through coaching and pipeline reviews

Work closely with the RevOps GTM Systems and BI pillars to link enablement to measurable outcomes (conversion rates, cycle time, quota attainment)

Provide structured feedback loops to Product Marketing and GTM leadership on what’s resonating with the field and where messaging or process needs refinement