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Critical Mass · 1 day ago

Media Planner

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$60K/yr - $60K/yr

2+ years exp

Critical Mass is a company focused on media strategy and implementation. As a Media Planner, you will coordinate media campaigns, support reporting and optimization efforts, and stay updated on media trends while collaborating with internal teams and clients.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Coordinate the management, trafficking, optimization and reporting of all campaign initiatives

Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables

Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses

Provide insight into campaign analysis and optimization

Research and prepare new information for paid media plans, RFPs, and presentations

Evaluate, build and maintain relationships in the display and emerging media community

Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments

Aid in the development of “Point of View” (POV) documents on new trends or special opportunities

Participate in new business efforts as needed by management

Qualification

Media planningGoogle Campaign ManagerAd traffickingDigital media knowledgeProject managementMulti-taskingMS Office proficiencyInterpersonal skillsCommunication skillsOrganizational skillsAdaptability

Required

2+ years of experience in media planning and ad trafficking

Full knowledge of Google Campaign Manager trafficking and reporting

Previous experience with eMarketer, Nielsen and comScore

General understanding of digital media, social media, and the digital landscape

Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels

Familiarity with and passion for the digital media landscape

Strong interpersonal, written and verbal communication skills

Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details

Ability to work effectively across multi-functional groups or geographic offices

Good project management, planning and organizational skills

Proficient in MS Office, specifically Excel

Flexible and able to quickly adapt to new situations

Preferred

Familiarity with major social media ad platforms (e.g., Facebook/Instagram, Pinterest, LinkedIn, TikTok)

Hands-on experience managing paid social campaigns (agency or in-house)

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, personal/sick days, and flex days

Access to online services for families and new parents

Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

12 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)