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Barclays Bank US · 1 day ago

Digital Content Producer AVP

Wilmington, DE

Full-time

Onsite

Mid, Senior Level

5+ years exp

Barclays Bank US is seeking an experienced Digital Content Producer AVP to join their team and help create, edit, and publish web content. The role involves collaboration with designers, developers, and project managers to deliver web experiences and manage digital marketing platforms and channels.

Financial Services

H1B Sponsor Likely

Responsibilities

Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape

Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives

Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required

Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns

Management of marketing technology platforms, where applicable

Management and updating of digital marketing platform and channels such as website and social media channels, as needed

Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable

To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions

Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others

OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes

Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues

Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda

Take ownership for managing risk and strengthening controls in relation to the work done

Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy

Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively

Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience

Influence or convince stakeholders to achieve outcomes

Qualification

AEM Sites authoringContent management systemsSEO fundamentalsFigmaData analytics toolsBrand consistencyStructured workflowsCommunicationAttention to detail

Required

AEM Sites authoring

Familiarity with Figma for design & wireframes and AEM Assets (DAM) for managing and digital assets

Content management systems (CMS) such as WordPress, or Drupal

Understanding of web publishing best practices, accessibility, and SEO fundamentals

Preferred

Excellent written and verbal communication skills

Advanced knowledge of PowerPoint

Efficiently build and maintain high-quality digital experiences with attention to detail and brand consistency

Comfortable working within structured enterprise workflows

Company

Barclays Bank US

Barclays Bank US is a leading co-branded credit card issuer and financial services partner in the United States that creates highly customized programs to drive customer loyalty and engagement for some of the country's most successful travel, entertainment, retail and affinity institutions.

Founded in 1966

Wilmington, Delaware, USA

1001-5000 employees

https://barclaysus.com

H1B Sponsorship

Barclays Bank US has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (32)

2024 (42)

2023 (40)

2022 (48)

2021 (47)

2020 (46)