Hospitality Management Corporation · 2 days ago
Director of Sales and Marketing
San Antonio, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$75K/yr - $80K/yr
2+ years expHospitality Management Corporation is seeking a Director of Sales and Marketing to oversee the hotel's sales and marketing operations. This role involves managing budgets, developing marketing strategies, and ensuring the hotel's revenue goals are met while promoting its reputation in the community.
Hospitality
Responsibilities
Executive level position responsible for the success of the business
Work in conjunction with the GM, and senior management team to manage the hotel and ensure its welfare
Develop annual budget and marketing plan to include top line Room, Catering and Miscellaneous revenues
Plan expenses required in the sales, marketing, catering, and miscellaneous to produce the required operating revenues
Serve as a lead ambassador to the community and client markets to maximize revenue and promote and protect the reputation of the property
Ensures sales and marketing departmental standards are properly documented, and an ongoing learning program and training and support are available
Monitor the local market and competitor properties to assess rate positioning and promotional strategies
Serve as the hotel’s principal sales representative
Create and manage business acquisition strategies, tactics, and goals for all sales related personnel
Oversee and lead the client/account development process
Ensure proper set-up of customer accounts for individual and group segments in the sales automation system
Develop weekly prospecting and client outreach program and track effort and results
Identify and negotiate contracts with desirable annual volume accounts
Work with Revenue/Reservations Manager to properly block rooms, meetings and F&B affiliated with groups and catering events in the PMS diary module
Establish room rates and room package prices and determine desired pricing tier versus the competition
Examine STR reports weekly/monthly to determine market share penetration indexes
Utilize information to manage rate offerings
Serve as property management contact to On-Line Travel Agencies, Travel Consortia, direct booking sources and independent retail agencies
Responsibility for revenue management systems and function in conjunction with Revenue/Reservations Manager
Ensure high yielding rates during demand periods and attractive capture rate pricing for need periods
Track and analyze inbound business volume, capture data statistics and implement training and sales techniques to maximize conversion of leads and inquiries
Monitor efficiency and effectiveness of Sales and Marketing related IT systems PMS, CRS, CRM, Revenue Management, Reservations, and Sales Automation Systems
Manage City-Wide block procurement and contracting to ensure proper level of rooms at the hotel to maximize all room segments
Serve as liaison to the local Convention and Visitors Bureaus and to Convention Housing Authorities
Must have the ability to direct a team to achieve desired results
Must be able to set goals for or in collaboration with sales team members and then be able to hold the team member to those goals
Responsible for managing all hotel sales, catering, reservations and marketing related third party supplier services and agencies
Manage all on-line digital optimization and search functions including SEO, SEM, PPC, content listings, meta search, and search words efficiency
Responsible for overseeing on-line promotional campaigns, advertisements, video popups, and promotions through social media and key lifestyle and consumer websites
Serve as point person to digital, advertising, and public relations functions
Oversee the content, rates and operating efficiency of the internet website and mobile application
Responsible for property collateral (electronic and printed) to include fact sheets, landing pages, contracts, menus, diagrams, and photography/video
Manage the hotel’s Public Relations function be it in house, via a third party or a combination of both
Manage hotel and restaurant business content in social media, local/national resource directories, tourism websites, OTA’s, Consortia websites, Global Distribution Systems, and City -Wide convention housing sites
Analyze response and revenue return on investment (ROI) from marketing campaigns and recommend future actions based on results
Responsible (with GM) for the hotel’s reputation management and response to customer complements via on-line social feedback sites such as Facebook, Instagram, Expedia, Google, TripAdvisor, Yelp and Open table
Qualification
Required
Must have a High School Diploma or its equivalent
Bachelor or Associate Degree in Management desirable
Must have at least two years or prior experience in hotel sales and/or hotel catering department
Must have the ability to communicate effectively with sales staff personnel and clients
Must have an outgoing, enthusiastic personality
Must have professional business attitude and appearance
Company
Hospitality Management Corporation
Hospitality Management Corporation (HMC) is a privately held provider of management solutions and hospitality industry services, each customized to fit our clients’ unique needs.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Leo Spriggs
President/CEO
Company data provided by crunchbase