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The Keller Group · 2 days ago

Brand Strategist

Houston, Texas, United States

Full-time

Hybrid

Senior Level

5+ years exp

The Keller Group is seeking a polished and imaginative Brand Strategist to enhance a beloved national brand. This role involves owning customer journey strategy, overseeing reputation management, and guiding a team while orchestrating multi-channel content and monitoring brand trends.

Staffing & Recruiting

Responsibilities

Own the Customer Journey (Non-Negotiable): You’ll build and optimize end-to-end customer journeys with real test cases, insights, and measurable improvements. You’ll turn data into memorable, loyalty-boosting experiences that feel intentional and unmistakably on-brand

Lead Corporate Brand Reputation: Act as the Voice of the Brand, overseeing reputation management, surveys, sentiment tracking, and online feedback. You’ll ensure everything public-facing—from tone to messaging—reflects the brand’s high standards

Run Social Media & Content Strategy (With Purpose): You’ll develop the social calendar, guide content across platforms, and manage internal and external content creators. Strategic storytelling > trendy tactics. (And no AI-generated content shortcuts.)

Drive High-Impact Projects: Oversee a small internal team, collaborate across departments, manage vendors/agencies, and use project management tools to keep campaigns running smoothly and consistently

Support Crisis Communication: Bring clarity and composure during urgent communication moments, helping coordinate fast, accurate, on-brand updates when needed