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Wondr Health · 1 day ago

Engagement Strategist

Washington, DC

Full-time

Hybrid

Senior Level

5+ years exp

Wondr Health is focused on enhancing participant engagement strategies to drive measurable outcomes. The Engagement Strategist will design and execute multi-channel marketing campaigns, collaborate with cross-functional teams, and utilize data to improve engagement and participant experiences.

Health Wellness & Fitness

Responsibilities

Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys

Build, launch, and optimize complex multi-channel journeys within the marketing automation platform

Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts

Report on engagement performance and translate insights into clear recommendations and next steps

Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program

Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives

Identify engagement trends, gaps, and opportunities using participant behavior and performance data

Deliver high quality work, business metrics on the performance of engagement initiatives

Qualification

Growth marketingDigital marketing strategyMarketing automation expertiseData-driven decision makingProject managementCopywritingHealth technology knowledgeCreative communication

Required

BA/BS required

5+ years of experience in consumer marketing with demonstrated track record in growth marketing and examples of past results

Experience with growth marketing, digital marketing strategy and/or engagement; ear for the voice of the consumer

Excellent project management skills and ability to manage the priorities of multiple stakeholders

Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems

Comfortable building and managing complex communications journeys; marketing automation expertise; Iterable experience is a plus

Experience using data to make decisions and /build business cases for investment

Strong ability to convey concepts creatively, logically, and concisely

Preferred

Degree in Marketing, Communications or English preferred

Experience with copywriting/creative is a plus

Understanding the health, wellness, behavior change, or health technology preferred

Company

Wondr Health

Wondr Health™ is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools.

Founded in 2007

Dallas, TX, US

51-200 employees