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SpringWorks Therapeutics · 6 days ago

Director, US Rare Tumor Patient Marketing, Desmoid Tumor (DT)

Hybrid / Boston, MA (United States)

Full-time

Hybrid

Director/Executive

$165K/yr - $230K/yr

8+ years exp

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. The Director, US Rare Tumor Patient Marketing, Desmoid Tumor (DT) will lead all patient marketing for the US Desmoid Tumor commercial brand team, driving patient engagement and collaboration across various cross-functional teams.

BiopharmaBiotechnologyTherapeutics

Responsibilities

Lead patient strategy, messaging, and tactical plan development/execution for key disease education and branded activities, including campaign development, while determining budgets, timelines and metrics for program success

Interpret and translate clinical data and market research insights for use in patient marketing materials

Evolve patient digital marketing capability in partnership with Omnichannel Marketing to ensure team can execute on optichannel DTC promotional platform with an optimized marketing mix and refined audience targeting

Provide strategic oversight for patient media plan development and performance measurement

Cultivate strong relationships with patient advocacy groups, patient thought leaders, and external strategic partners in collaboration with patient advocacy and patient services

Develop and execute full year patient advisory board plan to support business needs

Understand the market landscape through direct patient learning opportunities and market insights and partner with commercial analytics and insights team to develop primary and secondary research plans

Identify appropriate key performance indicators to measure and monitor and lead patient cross-functional team tracking & performance analysis

Contribute to the annual planning process, leading the short and long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting

Collaborate closely with brand marketers across Rare Tumors portfolio to align marketing tactics and share insights on patient/caregiver needs and opportunities

Manage agency partners, project timelines, and resource allocation

Model and foster a culture of collaboration and patient centricity

Own patient marketing budget

Manage and coach direct report

Other duties as assigned

Qualification

Patient marketingPharmaceutical experienceDigital marketingMarket researchBudget managementOncology experienceHCP marketingLeadershipCommunication skillsStrategic thinkingCollaborationCreativity

Required

Bachelor's degree (business or related disciplines)

8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry in-line brand marketing

Extensive patient and/or consumer marketing, with digital and personal engagement experience

Available to travel up to 30%

Ability to lead projects and make key decisions without day-to-day oversight

Ability to effectively prioritize projects and initiatives based on aligned business objectives

Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment

Strong communications skills and track record of effective and influential presentations to external and internal stakeholders

Initiative, creativity, and ability to work effectively in complex, rapidly changing environment

Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures

High ethical standards and personal integrity

Embody the organization's values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams' performance