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Syniti · 5 days ago

Manager, Partner Marketing

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $127K/yr

5+ years exp

Syniti, part of Capgemini, specializes in tackling complex data challenges for the world’s largest organizations. The Partner Marketing Manager will lead strategic co-marketing initiatives with SAP and other partners to drive joint pipeline growth and enhance Syniti’s market position.

AnalyticsArtificial Intelligence (AI)Data CenterData GovernanceData IntegrationEnterprise Resource Planning (ERP)Enterprise SoftwareInformation TechnologyMachine LearningSoftware

Comp. & Benefits

Responsibilities

Develop clear and crisp positioning, joint messaging, and content that will drive go-to-market strategies

Enable sales, customer success and partners by co-creating training, content, and tools to help market-facing personnel better understand and address buyer wants and needs

Develop and execute joint marketing programs with SAP and other strategic partners

Manage Marketing Development Funds (MDF) and Business Development Funds (BDF), including reimbursement processes and compliance with SAP guidelines

Collaborate with field marketing teams to determine event sponsorships, manage budgets, and measure ROI

Create and adapt partner-focused collateral (presentations, case studies, campaign assets) for joint initiatives

Coordinate co-branded campaigns, webinars, and digital programs to drive pipeline

Track and report on partner marketing performance, including ROI and attribution

Identify new opportunities to drive demand and pipeline through partner-led initiatives

Ensure compliance with partner branding and funding requirements

Qualification

Partner marketing experienceSAP ecosystem knowledgeMDF/BDF managementMarketing collateral creationCo-branded campaignsCommunication skillsNegotiation skillsProject management skillsCollaboration skills