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Meta · 21 hours ago

Integrated Marketing Manager, Reality Labs

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

$152K/yr - $213K/yr

10+ years exp

Meta is a technology company focused on connecting people and building immersive experiences. They are seeking an Integrated Marketing Manager to lead marketing efforts for Ray-Ban Meta, utilizing data-driven strategies and cross-functional collaboration to develop impactful marketing plans.

Computer Software

Comp. & Benefits

Responsibilities

You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle

Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap

Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting

Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries

Create innovative briefs to reach our target audiences and achieve business goals

Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management

Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Qualification

Integrated marketing strategyConsumer insightsCross-functional collaborationCampaign managementBrand buildingDigital media strategiesAnalytical skillsCommunication skillsTeam leadership

Required

10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide-ranging media mix that delivers measurable brand and business results

Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans

Demonstrated experience working with media and creative agencies

Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams

Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies

Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds