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Clinton Savings Bank · 1 week ago

Digital Creative Marketing Specialist

Clinton, MA

Full-time

Hybrid

Entry Level

$48K/yr - $67K/yr

1+ years exp

Clinton Savings Bank is seeking a Digital Creative Marketing Specialist to enhance their marketing efforts through various creative functions. The role involves graphic design, social media management, and supporting marketing initiatives aimed at engaging a younger demographic and driving brand awareness.

BankingCommunitiesFinancial Services

Responsibilities

Create/design and produce all high-impact print and digital collateral and advertising materials and promotional pieces to drive revenue while ensuring that CSB’s brand integrity is applied in all marketing, communication and touch points including website, mobile, online marketing, and social media, email blasts presented to CMO for endorsement

Cultivate a younger generation of potential customers by way of managing our in-school branch marketing and community outreach; parent outreach; influencers; digital communication and all social media communication

Manages the Bank’s social media presence for brand awareness, increasing followers, and constant tracking of any other social accounts that would be effective for the Bank. Monitor key online marketing metrics to track success. Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB’s online/mobile and social channels

Designs along with content for monthly customer and corporator newsletters and other communication pieces as needed

Work as an internal-facing account manager to oversee and facilitate marketing program requests from internal departments

Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB’s online/mobile and social channels

Works with team on development and execution of events and meetings

Directs the Branch Marketing Ambassadors to ensure all branch collateral is up to date and communicates effectively to customers

Updates CSB website under the direction of marketing team

Conducts a weekly search of online and local publications for competitor rates and specials. Compile all ads in a report for ALM meetings

Works with the CMO in the creation of Press Releases when requested

Assists and often spearheads activities for community events that generate awareness and/or create good-will in the communities in which CSB serves including but not limited to Scratch appearances. Required to participate as needed

Manages all donation requests, communication and reporting for the Bank and requestors. Maintains Kadince database for both Marketing and CFO/Board tracking purposes

Maintains Kadince database for all community events for internal and CRA purposes

Fulfills orders for marketing collateral, promotional and apparel items from internal departments under the direction of the Marketing Department

Maintains competitor information, public relations, and advertising approvals from compliance

Works with the Marketing team to ensure the branches are up to date with marketing materials per compliance. Communicate with Marketing Ambassadors to ensure a clean marketing audit quarterly

Assists the Marketing Department with staff communication for all branch marketing efforts

Qualification

Graphic DesignSocial Media ManagementMarketing StrategyAdobe IllustratorAdobe PhotoshopAdobe InDesignEvent PlanningCommunication SkillsTeam CollaborationDetail-oriented