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InMarket · 1 day ago

Sr. Sales Director - CPG Measurement

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $175K/yr

5+ years exp

InMarket is a leader in consumer intelligence and real-time activation for brands. The Sr. Sales Director will focus on building relationships with brands and agencies, selling location and purchase measurement solutions, and providing data-driven optimization recommendations to enhance campaign performance.

AdvertisingDigital MarketingMarketingMobile Advertising

Growth Opportunities

Responsibilities

Currently hold and continue development of key relationships across top agencies and brands

Deliver sales lift analyses for CPG clients, advising on campaign performance, recommendations and providing data-driven optimization recommendations

Develop and present audience segmentation insights using loyalty and transactional data to guide CPG brands’ activation strategies

Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales

Collaborate with sales leadership to position the InMarket offering to world class agencies and brands

Maintain Salesforce timely and accurately to allow for accurate sales projections

Qualification

Sales experienceMeasurement advertisingClient relationship managementData-driven optimizationAudience segmentationCollaboration with sales leadershipSalesforce proficiencyListening