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Harvard University · 2 days ago

Email Marketing Coordinator

Cambridge, MA

Full-time

Hybrid

Entry Level

2+ years exp

Harvard University is a prestigious institution dedicated to creating a diverse and welcoming environment. The Email Marketing Coordinator will manage and execute email marketing campaigns for the Alumni Affairs and Development team, ensuring effective communication and collaboration with stakeholders.

EducationHigher EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Build emails in Salesforce Marketing Cloud for assigned projects using standardized templates and processes

Coordinate with internal stakeholders and partners on email project requirements, delivery of assets, and production timelines

Perform Quality Assurance testing on emails to ensure content accuracy, proper rendering across email devices and browsers, and link functionality

Coordinate, prepare, upload, and test subscriber lists and test lists required for email deployments

Facilitate stakeholder proofing of emails, process edits and feedback from reviewers, and coordinate final approval process

Schedule email deployments, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability

Generate and distribute post-deployment metrics to email stakeholders as needed

Monitor overall email deployment calendar in relation to assigned email projects to ensure optimal email frequency and cadence

Troubleshoot and resolve any issues that arise relating to email creation, deployment and delivery

Provide guidance to stakeholders on available email functionality and best practices

The above covers the most significant responsibilities of the position. It does not, however, exclude other duties, the inclusion of which would be in conformity with the level of the position

Qualification

Salesforce Marketing CloudEmail marketing best practicesHTML/CSSEmail Service Provider toolsMicrosoft ExcelAttention to detailProject managementCommunication skillsOrganizational skillsCreativity

Required

A minimum 2+ years' experience in nonprofit marketing, communications, administration or transferable experience

Understanding of email marketing best practices and anti-SPAM law compliance

Experience with Email Service Provider tools. Preference given to experience with Salesforce Marketing Cloud

Experience with HTML/CSS and image editing tools

Proficient in Microsoft Excel

You will be expected to work certain events/campus activities, such as reunions each Spring, and participate in department retreats that are taking place on campus in Cambridge, MA

Must exhibit exceptional attention to detail and can produce high-quality work in a fast-paced environment

Ability to manage multiple, concurrent projects from a variety of stakeholders

Successful experience working under tight deadlines

Must be motivated to learn, flexible to change, and innovative

Ability to effectively communicate with stakeholders at various levels

Must be creative and proactive yet disciplined, discriminating and able to streamline work volume to maintain bottom line efforts in midst of multi-tasking and daily re-prioritizing, with manager's guidance

Must have excellent organizational skills

Proficiency with MS Office required