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The Boston Beer Company · 6 days ago

Brand Activation Representative

Harrisburg, PA

Full-time

Hybrid

Entry Level

$20/hr - $20/hr

1+ years exp

The Boston Beer Company is a fast-paced, growing company dedicated to providing high-quality beer products. They are seeking a Brand Activation Representative to enhance the visibility and availability of their brands at retail locations while supporting the local sales team and building relationships with wholesalers and retailers.

BrewingCraft BeerFood and Beverage

Responsibilities

Execute internal sales objectives & improve account conditions using BBC systems and selling process

Learn and be proficient in beer industry knowledge, brewing, and BBC product styles

Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals

Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands

Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts

Farm existing business in top on & off premise accounts to grow depletions

Build strong relationships with wholesalers and retailers