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AlphaGraphics · 1 day ago

Content Specialist

Denver, CO

Full-time

Hybrid

Entry, Mid Level

$55K/yr - $65K/yr

2+ years exp

Fortidia is a global commerce enabler for MSMEs and consumers, and they are seeking a Content Specialist to create consumer-facing copy for marketing campaigns and digital channels. The role involves developing content strategies, writing optimized copy, and collaborating with teams to support brand awareness and engagement.

Communications InfrastructureEmail MarketingGraphic DesignMarketingPrintingProduct Design

Responsibilities

Develop and implement content strategies to support marketing goals

Write clear and error-free content for a wide variety of marketing needs

Bring your 2+ years of experience in crafting creative copy for multi-channel marketing campaigns to write copy for email campaigns, social media posts, landing pages, blogs, direct mailers, printed marketing collateral, signage, and more

Work with the digital marketing team to identify key search terms and write optimized copy for the website, blog, and other digital channels

Demonstrate your experience in content ideation and research to develop content to support brand awareness, engagement, and trust-building efforts

Collaborate with product and marketing managers to shape the value propositions and descriptions for new products in a compelling, customer-centric format; create copy for product launches and go-to-market campaigns

Utilize your copywriting expertise to write voiceover scripts for videos

Copyedit work delivered by third-party agencies or internal team members, ensuring copy is free of errors and aligns with the brand’s style and voice

Analyze marketing data to provide actionable insights and contribute to strategic planning and recommendations

Occasionally create copy for franchisee marketing materials

Occasionally support other departments with creative copywriting needs

Use your creative background to write in and maintain a consistent brand voice across all channels

Support franchisees by developing training materials on copywriting for marketing

Perform other duties as assigned

Qualification

CopywritingContent creationSEO writingMarketing strategiesProject managementResearch skillsGoogle SuiteMicrosoft Office SuiteAdobe Creative SuiteAsanaWrikeCreative writingBrand voice consistency

Required

Must have a bachelor's degree in marketing, advertising, communications, journalism, English, or a related field

2+ years of experience in content creation, with a focus on copywriting

Track record of success creating compelling short- and long-form copy for online and offline channels

Experience conducting research to support content development

Advanced understanding of marketing strategies and tactics; ability to clearly explain marketing-related topics to a novice audience

Ability to quickly and accurately translate technical information into engaging content

Ability to support two (up to three) brands simultaneously, adapting voice, tone, and style accordingly for each brand

Exceptional project management skills; ability to work independently, perform multiple assignments, and meet deadlines in a fast-paced environment

Experience working with Google Suite, Microsoft Office Suite, Adobe Creative Suite, and project management tools such as Wrike and Asana is beneficial

Experience writing for SEO is a plus