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PriceLabs · 1 day ago

Field Marketing Specialist (India - Remote)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

PriceLabs is a revenue management solution for the short-term rental and hospitality industry, and they are seeking a motivated Field Marketing Specialist to support the development and execution of marketing strategies for events. The role involves collaborating with marketing and event management teams, creating marketing materials, conducting market research, and evaluating marketing campaign performance.

Big DataRentalSaaS

Responsibilities

Assist in the development and execution of event marketing plans and strategies to effectively promote upcoming events, conferences, and special occasions

Coordinate the creation of marketing materials, including digital content, promotional collateral, and event listings, to generate interest and excitement among target audiences

Conduct market research and analyze industry trends to identify new opportunities and enhance marketing strategies for future events

Collaborate with internal teams to ensure seamless integration of marketing efforts with event planning, logistics, and execution

Monitor and evaluate the performance of marketing campaigns, track key metrics, and prepare detailed reports to measure the effectiveness of marketing initiatives

Cultivate and maintain relationships with key stakeholders, sponsors, and partners to maximize event exposure and generate positive brand awareness

Qualification

Field marketingAnalytical mindsetEvent managementMarket researchProject managementCommunication skillsCreative thinking

Required

Bachelor's degree in Marketing, Communications, or a related field

2-3 years of experience in Field marketing, preferably for SaaS firms. Exposure to other marketing streams such as product marketing and content marketing will be an advantage

Excellent project management skills and can manage multiple projects with tight deadlines

Excellent communication and interpersonal skills. Able to collaborate effectively with cross-functional teams and external partners. Experience leading a team will be an advantage

Analytical mindset with a strong attention to detail and the ability to derive insights from data

Creative thinking and a passion for delivering exceptional marketing experiences