Director Brand Communications jobs in United States
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Ornua · 1 week ago

Director Brand Communications

Ornua is a leading dairy co-operative that sells premium dairy products globally. They are seeking a Director of Brand Communications to lead the strategic development and execution of omni-channel media, communications, and digital transformation initiatives, driving brand growth through innovative media strategies and partnerships.

AgricultureDairyFarmingFood DeliveryLogisticsSupply Chain Management
badNo H1Bnote

Responsibilities

Develop and lead the integrated media and communications strategy across paid, owned, earned and shared channels
Champion a digital-first mindset, driving transformation across platforms and teams
Translate brand objectives into actionable media and communications plans that deliver measurable business results
Develop a comprehensive approach to audience-based targeting and messaging along the consumer path to purchase
Lead the creative briefing and development of assets to support the delivery of the Kerrygold brand strategy
Oversee the planning, execution, and optimization of omni-channel media investments (TV, digital, social, influencer, programmatic, etc.)
Partner with media agencies to ensure best-in-class planning, buying, and performance tracking
Leverage data and analytics to continuously optimize media mix and ROI
Lead the evolution of our digital ecosystem, including performance marketing, content strategy, and emerging platforms
Build on existing social media success to deepen engagement and drive brand relevance
Identify and activate new digital tools and technologies to enhance consumer experience
Lead PR strategy and execution to elevate brand reputation and visibility
Cultivate and manage strategic partnerships, influencers, and brand ambassadors
Oversee crisis communications and media relations in collaboration with corporate communications
Define KPIs and implement robust measurement frameworks to assess campaign effectiveness
Deliver regular performance reports and insights to senior leadership
Foster a culture of test-and-learn to drive continuous improvement
Lead and mentor a high-performing team of media, digital, and communications professionals
Foster cross-functional collaboration with brand, insights, shopper marketing, and external partners
Build plans in partnership with a Global brand team of subject matter experts, adopting relevant frameworks and strategic inputs as appropriate

Qualification

Integrated marketingMedia strategyDigital marketingCommunicationsData-driven mindsetAgency managementPerformance marketingSocial mediaStakeholder managementLeadership

Required

15+ years in agency and CPG brand-side roles
Director level with 15+ years of progressive experience in integrated marketing, with a blend of agency and CPG brand-side roles
Proven expertise in media strategy, digital marketing, and communications
Strong understanding of the evolving media landscape, including social, digital, and emerging platforms
Experience managing large-scale media budgets and agency relationships
Exceptional leadership, communication, and stakeholder management skills
Data-driven mindset with a passion for innovation and continuous improvement
Bachelor's degree in Marketing, Communications, or related field

Preferred

MBA preferred

Benefits

Low employee contribution for Medical, Vision and Dental benefits cover
401k
Paid Time Off
Maternity Leave (20 weeks)
Parental Leave
Flexible working
Fitness Reimbursement
Charity Donation
Complimentary Kerrygold products
Free car parking and secure bicycle storage
Free healthy snacks and drinks in the office
Reward & Recognition program
Volunteering opportunities
Long Service Awards

Company

Ornua is a cooperative that connects dairy farmers with customers, producers, and consumers around the world.

Funding

Current Stage
Late Stage
Total Funding
$1.29B
2017-12-19Debt Financing· $722.07M
2017-06-08Acquired
2014-02-01Debt Financing· $566.52M

Leadership Team

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Shane Barry
HR Business Partner
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Company data provided by crunchbase