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BoF Careers · 1 day ago

Gap Inc. Director - Audience Data Strategy

San Francisco, CA

Full-time

Onsite

Director/Executive

$175K/yr - $228K/yr

8+ years exp

Gap Inc. is a company that bridges gaps in the fashion industry through its various brands. The Director of Audience Data Strategy will lead the development of research and data strategies to enhance audience understanding and marketing execution across all Gap Inc. brands.

Marketing & Advertising

Responsibilities

Develop and socialize the playbook around the full portfolio of Gap brands' audiences and serve a strategic partner to the Media Shared Services and Brand teams during planning and activation processes

Iterate and update audience strategies in collaboration with Channel Planning & Activation and Media agency partners to optimize and adjust strategy based on evolving audience dynamics

Lead process of leveraging first- and third-party data sets to build target audiences that will optimize media effectiveness across Gap Inc.'s brands

Collaborate with the MadTech product team and Gap Inc.'s data science teams to identify priorities for the roadmap and incorporate net new capabilities (e.g. scoring models and CDP) into the data strategy

Act as key collaborator and resource for brands during planning process to build compelling audience strategy and provide a holistic view of overall portfolio strategy to ensure cohesion and harmony across brands

Serve as Gap Inc.'s internal expert on crafting audience data strategy and supporting the Sr. Director of Audience Intelligence in effectively communicating trends and recommendations to the Media Shared Services organization, Marketing Intelligence function, and individual brand teams

Partner with Media Agency partners and Digital and Tech to enable necessary data sharing and collaborative development of strategy built upon key insights across teams with a sophisticated approach to integration of owned data, third party audience data providers and Agency data

Design operating model for Gap Inc.'s approach to data collaboration including 'clean rooms' to conduct advanced analyses with agency partners', media platforms (e.g. Meta and Google), and other data partners

Provide strategic and tactical support for media campaigns by identifying relevant audiences and ensuring implementation and delivery

Collaborate across Audience Data team to bring together holistic strategy across Gap's portfolio and enable successful campaigns

Qualification

Audience Data StrategyData Analysis ToolsAudience Segmentation ToolsCustomer Data StrategyTeam ManagementChange ManagementEntrepreneurial SpiritCommunication SkillsNegotiation SkillsProject Management

Required

8+ years marketing experience with 5+ years experience audience data strategy (data science, data engineering and advanced analytics background is preferable)

Particularly someone who prefers to be in the consulting, project management/leadership side of data science or data engineering

3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors. Must be able to coach and train Senior Manager and below leaders with Data Science or advanced analytics background

Experience translating difficult data concepts into easy to understand executive format to share with C-suite leaders

Has the ability to negotiate with both internal stakeholders as well as contract negotiation with various data providers etc

Experience using data and insights from multiple sources to provide actionable recommendations

Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)

Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)

Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation) and latest regulatory developments (GDPR, CCPA, etc.)

Experience with audience insights tools, such as Google Insights Finder, Resonate, etc

Experience in a highly complex, matrixed organizations with a proven track record of working cross-functionally to drive change

Exceptional communication and influencing skills, with the ability to collaborate and drive consensus across multiple teams and functions

Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap

Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.