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QS Quacquarelli Symonds · 1 week ago

Deputy Head of Candidate Marketing

United States

Full-time

Hybrid

Director/Executive

QS Quacquarelli Symonds is seeking a Deputy Head of Candidate Marketing to support the Head of Events & Candidate Marketing in executing the global candidate marketing strategy. The role involves providing leadership to regional marketing teams, ensuring operational excellence, and fostering a client-centric culture while driving marketing initiatives across various regions.

Education

Responsibilities

Support the Head of Candidate Marketings in cultivating a high-performance culture within the Candidate Marketing teams, promoting collaboration and alignment with QS values

Mentor and manage regional marketing directors, fostering professional growth and a digital-first, innovative mindset

Act as a deputy and stand-in for the Head as required, ensuring continuity of leadership and decision-making

Translate the global candidate marketing strategy into actionable regional plans, ensuring alignment with business objectives and KPIs

Lead the development and implementation of scalable, candidate-centric marketing and social media plans across regions

Collaborate with the Head and regional leaders to build strategic marketing plans that prioritise quality lead delivery and meet regional volume targets

Consolidate and analyse market intelligence and performance data from regional teams to inform global strategy and identify growth opportunities

Deliver insightful trend and data analysis to the Head and global stakeholders, emphasising actionable opportunities to enhance ROI

Evaluate the effectiveness of marketing campaigns and channels, providing actionable insights to optimise candidate quality and conversion rates

Collaborate with data analytics and product teams to ensure robust data collection, integrity, and reporting on candidate pipelines and outcomes

Monitor and report on the impact of new marketing initiatives on candidate quality, ensuring continuous improvement and alignment with business goals

Support the development of predictive models and segmentation strategies to enhance targeting and improve the quality of candidate pools

Oversee the optimisation of marketing operations with a strong focus on candidate quality, efficiency, and scalability, leveraging automation, analytics, and best practices

Support the development and management of an innovation agenda for candidate marketing, ensuring QS remains at the forefront of industry trends

Ensure robust risk management and compliance processes are embedded across marketing activities

Foster effective collaboration with internal stakeholders (sales, events, digital, customer success) to deliver integrated campaigns and exceptional candidate/client experiences

Support account management and customer service operations, identifying opportunities for service enhancement through technology and process improvement

Any other duties that fall within the purpose and scope of the role

Qualification

Higher education marketingDigital marketingData-driven decision-makingStakeholder managementLeadership skillsTeam buildingCommunication skillsEmotional intelligenceAdaptability