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YMCA of the USA · 1 week ago

Chief Experience Officer

Montgomery, AL

Full-time

Onsite

Director/Executive

8+ years exp

YMCA of the USA is a leading nonprofit organization committed to strengthening community through youth development, healthy living, and social responsibility. They are seeking a Chief Experience Officer to drive strategic growth and enhance the overall member experience by overseeing Marketing, Membership, and Communications, while ensuring alignment with the YMCA’s mission and priorities.

Career PlanningCommunities

H1B Sponsor Likely

Responsibilities

Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention

Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact

Lead Association brand marketing engagement and promotional plans, membership marketing, program marketing, event marketing, advertising, and partnership/sponsorships

Liaison with YMCA of the USA on branding and marketing

Conducts advertising campaigns of all kinds, seeking new ways to secure favorable publicity for the YMCA

Prepare and implement a membership sales/retention plan and other direct marketing promotions within the Association and community

Lead Corporate Membership sales and retention; works with Corporate Membership volunteer to develop corporate memberships

Oversee communications strategy, ensuring consistent messaging that reflects the Y’s mission, values, and vision

Build and mentor high-performing teams in Marketing, Membership, and Communications

Foster a culture of innovation, collaboration, and accountability within departments

Provide leadership development opportunities for department leaders to strengthen organizational capacity

Seeks and solidifies key sponsors, partnerships, and collaborations to further advertising and position of the YMCA and promote service to the community

Facilitates the Marketing Committee(s)

Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration, and decision-making

Represents the President & CEO in the community as needed

Ensure all marketing and communication efforts reflect the YMCA’s mission and community impact

Champion the member experience by aligning strategies with the Y’s commitment to diversity, equity, and inclusion

Identifies trends, developments, and attitudes of the public toward the YMCA and provides feedback to various departments

Utilize analytics and market research to inform membership and marketing strategies

Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board

Develops and manages budget for all aspects of advertising, marketing, and public relations for the YMCA

Qualification

YMCA Organizational Leader certificationFundraising experienceStrategic growth strategiesMarketing strategiesData analysisLeadership skillsProject management skillsTeam-building skillsCommunication skillsInterpersonal skillsCreativityCollaboration

Required

Bachelor's degree in a related field or equivalent; Master's degree preferred

Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community

Proven track record of developing and executing growth strategies in a mission-driven or service-oriented organization

Strong leadership, communication, and team-building skills

Ability to think strategically and execute operationally in a fast-paced environment

A high degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development, and collaboration

Flexibility and sensitivity to individual community and local association market differences and must be able to engender acceptance in a highly diverse environment

Strong interpersonal and communication skills and the ability to work within the culture while being able to think strategically and creatively to move the YMCA forward in its mission

Strong project management skills, analytical skills, creativity, and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation

Requires the ability to track, analyze, and design short and long-term multi-market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers, and local associations

Must be able to utilize high-level communication, persuasion, and strategic thoughts to help others understand internal and external positions and promote new ideas in an open environment

Current CPR, First Aid/AED or within 30 days of hire

YMCA Safety Trainings within 30 days of hire

Preferred

YMCA Organizational Leader certification preferred

Eight or more years of professional experience with a background in fundraising in the YMCA or another non-profit preferred

Benefits

YMCA Family Membership

Program Discounts

Comprehensive Benefits (Medical, Dental, Vision, Long & Short Term Disability, Life Insurance)

12% Employer‑Funded Retirement Plan (Once Eligible)

Generous PTO Policy

8 Paid Holidays

Troy University Tuition Discount for Staff and Dependents

Professional Development Opportunities & trainings

Company

YMCA of the USA

Glassdoor3.9

YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.

Founded in 1844

Chicago, Illinois, USA

51-200 employees

http://www.ymca.net/

H1B Sponsorship

YMCA of the USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)