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Murphy USA · 2 days ago

Loyalty Digital Category Manager

El Dorado, AR

Full-time

Onsite

Mid Level

Murphy USA is focused on driving member engagement through innovative loyalty strategies. The Loyalty Digital Category Manager will leverage data insights to develop and implement targeted marketing campaigns, collaborating with various stakeholders to enhance member experiences and support corporate objectives.

Customer ServiceMarketingRetail

Hiring Manager

Joseph Rems

Responsibilities

Leverage customer-level data and insights, research, customer feedback, as well as program and campaign metrics to inform development of campaigns and promotions that support business, member, and category objectives (i.e., basket size, share of wallet, visit frequency, etc.)

In collaboration with internal stakeholders including Category Managers, leverage insights from member data to create and maintain a pipeline of monthly promotions and CRM campaigns that drive desired member behaviors across categories

Assist in the development and implementation of innovative and effective multichannel digital marketing programs that support business and category objectives, marketing priorities, and increased member engagement

Identify and develop member category promotions that strengthen the depth of Loyalty offerings and member engagement

Partner with merchandising and loyalty analytics to identify opportunities to influence member behavior

Meet with vendor account managers and vendor digital managers to ensure their understanding of the MDR loyalty program and program objectives to advance the depth of support for loyalty campaigns

Drive execution of new and existing program strategies and brainstorm new opportunities to grow and evolve the program and member engagement

Create and maintain an evolving data-driven test and learn roadmap to continuously optimize efforts to increase effectiveness in engaging members and influencing behavior in support of objectives

Monitor campaign performance, measure effectiveness, and apply insights to improve future initiatives

Define and monitor the success of programs, campaigns, and initiatives at the program, customer segment/audience, and campaign levels

Understand program KPIs and keep a pulse of program health and member engagement, making recommendations to improve

Perform descriptive analytics on major promotional campaigns to share with key stakeholders (i.e., category leaders, merchants, vendor partners, etc.)

Collaborate cross-functionally (i.e., Merchants, Vendors, Accounting, TS, Pricebook, Loyalty Vendor, Legal, etc.) and share information necessary to improve operational effectiveness and workflow efficiencies in support of properly executed campaigns

Review and analyze consumer and industry trends, and the competitive marketplace. Utilize such insight, along with market research, customer feedback, and analytic findings, to identify opportunities that enhance the MDR experience – leading to deeper and richer member engagement

Responsible for leading go-to-market campaign activities such as audience identification, offer configuration, pricebook review, legal approval, technical requirements, communications proofing, etcetera, to ensure effective implementation, tracking, and reporting of promotions

Perform any other related duties as required or assigned

Maintain MDR calendar and communication matrix to ensure there is a clear understanding of each offer detail by all parties involved with promotion execution

Continuously work with and support MDR and Merchandise Category Managers to ensure monthly MDR offers are submitted and launched in accordance with processes, approvals, etc. while meeting necessary deadlines

Lead administration of MDR sweepstakes including rules development, promotion/execution specifics and winner communication

As necessary, source, configure, and manage MDR product images for utilization on the MDR app and other communications

Qualification

Data analysisDigital marketingCampaign managementCRM strategiesPromotional developmentMarket researchConsumer insightsCross-functional collaboration

Required