PerkinElmer · 1 month ago
Marketing Manager
United States
Full-time
Remote
Mid LevelPerkinElmer is a leader in scientific solutions, providing innovative services to meet critical customer needs. The Marketing Manager will support brand development, oversee website creation, and execute marketing strategies to enhance brand awareness and customer engagement.
HardwareHealth Care
Responsibilities
Support the creation and roll-out of the OneSource Life Sciences master brand and sub-brand architecture
Partner with leadership on the brand narrative, value messaging, positioning, and visual identity
Ensure brand consistency across all business units, marketing channels, and customer-facing materials
Manage the development of brand guidelines and enable cross-functional teams to adopt them
Oversee the end-to-end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management
Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing
Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation
Manage launch timeline, testing, QA, and post-launch optimization
Support the annual marketing plan for brand awareness, customer retention, and account growth
Develop and maintain sales collateral, capability decks, case studies, and customer-facing content
Partner with sales, account management, and operations leaders to understand market needs and create relevant materials
Manage general marketing requests from across the organization with clarity and prioritization
Assist in development of digital campaigns (email, web, social) to drive awareness and demand
Track performance metrics to support continuous improvement
Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top-tier accounts
Build targeted content, messaging, and materials tailored to strategic clients and verticals
Coordinate with sales and account teams to understand account goals, decision-maker needs, and buying journeys
Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories
Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact
Ensure ABM programs reinforce the new brand and support long-term customer relationships
Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging
Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance
Support event marketing for conferences, summits, and customer engagements
Qualification
Required
Experience in brand development and stewardship
Ability to partner with leadership on brand narrative, value messaging, positioning, and visual identity
Experience ensuring brand consistency across business units, marketing channels, and customer-facing materials
Experience managing the development of brand guidelines
Experience overseeing website creation and launch, including content, structure, user experience, and vendor management
Ability to coordinate internal SMEs to supply accurate content and proofing
Experience ensuring the website reflects the new brand and supports lead generation
Experience managing launch timeline, testing, QA, and post-launch optimization
Experience supporting annual marketing plans for brand awareness, customer retention, and account growth
Ability to develop and maintain sales collateral, capability decks, case studies, and customer-facing content
Experience partnering with sales, account management, and operations leaders to understand market needs
Ability to manage general marketing requests with clarity and prioritization
Experience assisting in the development of digital campaigns (email, web, social) to drive awareness and demand
Experience tracking performance metrics to support continuous improvement
Experience operationalizing account-based marketing (ABM) strategies for top-tier accounts
Ability to build targeted content, messaging, and materials tailored to strategic clients and verticals
Experience coordinating with sales and account teams to understand account goals and decision-maker needs
Experience managing ABM deliverables such as personalized microsites and targeted campaigns
Ability to partner with analytics teams to measure engagement and report on campaign impact
Experience ensuring ABM programs reinforce the new brand and support long-term customer relationships
Ability to work closely with cross-functional teams to unify messaging
Experience collaborating with HR, legal, and corporate marketing teams to ensure alignment and compliance
Experience supporting event marketing for conferences, summits, and customer engagements
Company
PerkinElmer
PerkinElmer focused on improving the health and safety of people and the environment.
Founded in 1931
5001-10000 employees
H1B Sponsorship
PerkinElmer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (5)
2023 (3)
2022 (3)
2021 (2)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-08-01Acquired
1978-01-13IPO
Leadership Team
Frank A. Wilson
SVP & CFO
Joel S. Goldberg
SVP & General Counsel & Secretary
Recent News
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