Janes · 2 weeks ago
Marketing Manager
Arlington, VA
Full-time
Hybrid
Mid LevelJanes is a leader in global defense intelligence, seeking a strategic and results-driven Marketing Manager to lead their Americas marketing programs. The role involves developing marketing strategies, executing multi-channel campaigns, and collaborating with various teams to enhance the brand's visibility and engagement within the defense and intelligence communities.
AnalyticsBusiness IntelligenceData IntegrationData VisualizationGeospatialGovernmentHomeland SecurityMilitaryNational SecurityOpen Source
Responsibilities
Develop data- and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas
Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities
Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image
Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches
Set and lead multi-channel campaigns - including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads
Develop assets, such as presentations, playbooks, one-pagers and content libraries, to equip sales teams with resources to effectively communicate Janes value proposition and generate leads
Work with external partners to develop and execute strategies that promote and generate leads for joint solutions and resellers
Support social media initiatives as needed, ensuring consistent voice, engagement and relevance
Monitor KPIs, analyze campaign results, and deliver actionable reports to stakeholders
Manage marketing budgets, allocate funds effectively, and track expenses to maximize ROI
Qualification
Required
Develop data- and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas
Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities
Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image
Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches
Set and lead multi-channel campaigns - including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads
Develop assets, such as presentations, playbooks, one-pagers and content libraries, to equip sales teams with resources to effectively communicate Janes value proposition and generate leads
Work with external partners to develop and execute strategies that promote and generate leads for joint solutions and resellers
Support social media initiatives as needed, ensuring consistent voice, engagement and relevance
Monitor KPIs, analyze campaign results, and deliver actionable reports to stakeholders
Manage marketing budgets, allocate funds effectively, and track expenses to maximize ROI
Benefits
15 days vacation
9 days flexible time off
12 paid holidays
Paid parental leave
Health insurance (medical, dental and vision)
401k retirement plan with company match and immediate vesting
Hybrid work schedule/flexibility
Company paid life and disability insurance
Healthy Half
Volunteering time
Weekly fresh fruit delivery
Learning & Development opportunities (LinkedIn Learning, Mentoring)
Company
Janes
Janes is the trusted global agency for open-source defence intelligence, providing unrivalled interconnected insights.
Founded in 1898
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-09-24Acquired
Leadership Team
Phil Smith
Chief Technology Officer
Ben Conklin
Head of Innovation and New Products
Recent News
2025-10-30
The Yucatan Times
2025-05-04
Company data provided by crunchbase