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Smart Communications. · 2 days ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes. They are seeking a Digital Marketing Manager to elevate and support their brand presence across various digital channels, ensuring continuous optimization and collaboration with multiple teams.

Cloud ManagementInformation ServicesInformation TechnologyInsurTech

No H1B

Hiring Manager

Prince A.

Responsibilities

Manage day-to-day execution of Google Ads, Bing Ads, LinkedIn Ads, and other paid digital channels

Optimize campaign performance through ongoing bid adjustments, creative swaps, and audience targeting

Conduct A/B testing for ad copy, creative, landing pages, and targeting strategies

Monitor CTR, CPL, competitive PPC activity and report insights

Manage Smart Communications’ LinkedIn company page and social calendar, ensuring consistent cadence of content

Partner with Content and Design teams to request assets and schedule/publish posts

Coordinate organic and paid social to maximize reach, engagement and integrated campaign alignment

Partner with Content Marketing to manage the monthly Smart Communications LinkedIn Newsletter, owning newsletter production, formatting, publishing, performance measurement and reporting

Conduct keyword research to support the content marketing calendar, campaign assets, resource hubs, and web pages

Manage on-page optimization (metadata, headers, schema, alt tags)

Track organic performance and provide insights to Content, Vertical, and Product Marketing teams

Support broader SEO/AEO strategy led by the Sr. Manager, Digital Marketing

Partner with Demand Gen and Partner Marketing to translate campaign briefs into tactical digital execution (PPC, paid social, organic, newsletter, landing pages, etc,.)

Ensure accountability across campaign stakeholders (Demand Gen, Partner, Product Marketing, Vertical Marketing, Content, Design and Marketing Ops) by managing timelines, ad copy swaps, creative refreshes, updated click URLs, and continuous channel optimization

Build GA4 dashboards for digital channel performance metrics

Provide insights and recommendations to improve channel performance

Own UTM hygiene and campaign tracking best practices

Qualification

Google AdsLinkedIn Campaign ManagerSEO toolsWeb analyticsAnalytical mindsetProject managementIndustry trendsB2B SaaS experienceSocial scheduling toolsWordPress familiarityPathfactory familiarity6Sense familiarityCommunication skillsDetail-orientedAdaptabilityTeamwork

Required

Bachelor's degree in marketing, business, or a related field

Detail-oriented, proactive, and able to thrive in a fast-paced environment

4–6+ years of hands-on digital marketing experience within B2B SaaS companies

Expert in Google Ads, LinkedIn Campaign Manager, Looker Studio, SEO tools (Ahrefs, SEMrush), web analytics (GA4, MS Clarity, etc.), and social scheduling tools

Strong project management skills to coordinate across multiple teams and deadlines

Analytical mindset with ability to surface actionable insights from performance data

Excellent communication skills (verbal, written, listening), comfortable working with all levels of stakeholders

Ability to stay updated on industry trends and adapt strategies accordingly

Preferred

Experience marketing to the financial services, insurance or healthcare industries at a global level

Familiarity with 6Sense or similar ABM platforms

Familiarity with WordPress and Pathfatory

Benefits

Extensive health, dental and vision insurance

Employer-funded health savings account

Flexible spending plan

Life and AD&D insurance

Short and long term disability insurance

Gym membership reimbursement

401K contribution

18 days’ holiday allowance plus an additional day off on your birthday

Company

Smart Communications.

Glassdoor3.7

Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most.

Founded in 1991

London, England, GBR

201-500 employees