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BASF · 3 weeks ago

Premium Segment Manager (Americas) - Automotive Refinish

Southfield, MI

Full-time

Onsite

Mid, Senior Level

BASF is one of the largest chemical companies in North America, and they are seeking a Premium Segment Manager for the Americas to join their Automotive Refinish team. The role involves providing strategy for the premium market segment, implementing actions to achieve targets, and collaborating with various teams to ensure innovation and customer satisfaction.

AgricultureChemicalIndustrial EngineeringManufacturingOil and GasProduct Research

Comp. & Benefits

No H1B

Responsibilities

Driving cross-functional workstreams to achieve the results of the premium segment in the Americas

Developing segment specific strategies by region and brands, including price methodologies

Deriving and implementing clear actions with global and local teams to ensure segment targets are achieved

Staying connected to customers, markets and Sales team to ensure innovation leadership in products and solutions (e.g., multi-generational product plan)

Aligning and composing the total offer for a segment (product, color, solution, equipment, digital) including differentiation today and with a plan for the future

Initiating innovation projects, coordinating the pilot phase, owning the launch phase and follow-up on success with all key stakeholders

Developing and owning the marketing plan for the premium segment in the Americas

Contributing to strategic customer decisions in collaboration with sales teams

Making sure training offerings and communication content are supporting the implementation of the segment strategy

Making a unique contribution to the regional executive leadership team meetings as the Marketing representative

Qualification

Refinish industry experienceMarketing strategy developmentCross-functional collaborationProduct managementCustomer-centric focusDrive for implementationWillingness to travelStrategic mindsetTeam leadership