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SOPHiA GENETICS · 3 days ago

Director, Global Field Marketing & Events

Boston, MA

Full-time

Hybrid

Director/Executive

$112K/yr - $204K/yr

7+ years exp

SOPHiA GENETICS is a company focused on democratizing data-driven medicine for cancer and rare disease patients. They are seeking a Director of Global Field Marketing & Events to lead a global team, drive demand generation, and execute regional marketing strategies to support commercial objectives.

Artificial Intelligence (AI)Big DataBioinformaticsBiotechnologyGeneticsHealth CareLife ScienceMedical

Responsibilities

Lead and develop a global team of field marketing managers, events specialists and sales development representations, to generate top of funnel activity, enable sales growth and drive regional marketing success

Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth

Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes

Drive data-driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non-Qualified Lead / Sales Qualified Lead) targets

Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region-specific messaging, account intelligence, and event follow-up

Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing-generated pipeline, ensuring speed-to-lead standards are met and conversion rates consistently improve across all regions

Qualification

Field marketing experienceDemand generation expertiseMarketing technology knowledgeData analysis skillsTeam managementSolutions-focused mindsetFluency in EnglishCollaboration skills