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ECI Software Solutions · 2 days ago

Sr. Demand Generation Campaign Manager

Westlake, TX

Full-time

Hybrid

Senior Level

5+ years exp

ECI Software Solutions is seeking a Senior Demand Generation Campaign Manager to own the strategy, execution, and optimization of multi-channel demand generation programs. This role involves leading demand generation strategies, developing innovative programs, and collaborating closely with various teams to drive pipeline growth and revenue impact.

CRMEnterprise Resource Planning (ERP)SaaS

Responsibilities

Define and execute integrated demand generation strategies aligned with business objectives, focusing on pipeline growth and bookings

Build multi-channel campaigns leveraging paid search, paid social, SEO, review sites, events, webinars, email, nurture programs, and content marketing

Monitor and improve conversion rates across the funnel; deliver quarterly reports on KPIs such as MQL attainment, SAL conversion, and pipeline contribution

Partner with Product Marketing and content teams to create compelling assets that drive inbound engagement

Oversee PPC, PPL, and HQL programs with partners like Gartner and review platforms to ensure positive ROI

Manage tradeshow and event strategy in partnership with the Events team, including lead generation and communications

Work closely with BDR and Sales teams to optimize lead quality, accelerate pipeline, and ensure seamless handoff

Manage marketing budgets per product line, ensuring industry-standard ROMI

Track and analyze KPIs across channels; leverage data to inform decisions and optimize performance

Qualification

B2B demand generationMarketing automationSalesforce CRMContent strategyProject managementAnalytical skillsSEOCROInbound strategyLeadership

Required

5–7+ years in B2B demand generation or campaign management (ERP or SaaS preferred), with proven success driving measurable results and the ability to jump in and make impact right away

People management experience or ability to mentor and guide a coordinator

Proficiency with SFDC, marketing automation (Marketo preferred), Google Analytics, ABM platforms, and attribution tools

Ability to collaborate on content that resonates with ERP buyers and supports the buyer's journey

Deep understanding of the ERP sales cycle and experience aligning marketing with sales objectives

Exceptional organizational skills; experience with Asana a plus

Innovative, data-driven, and results-oriented with a bias for action

BS/BBA in Marketing or Business, or equivalent experience