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MUSH · 3 days ago

VP, Sales Strategy

Chicago, IL

Full-time

Hybrid

Director/Executive

10+ years exp

MUSH is a people-first food company on a mission to fuel humanity with healthy food and positive energy. The VP of Sales Strategy is an executive role responsible for shaping how MUSH grows, focusing on portfolio, category, and customer growth strategies while collaborating cross-functionally to drive profitable growth.

Food and BeverageManufacturingRetail

Responsibilities

Own the 3–5 year portfolio and category vision, including assortment, price pack architecture, and portfolio optimization decisions that drive profitable growth

Own customer and channel growth strategies, serving as the voice of category in strategic customer engagements and elevating MUSH’s sales storytelling

Own the translation of consumer, shopper, and market insights into actionable strategies that unlock opportunities and accelerate growth

Own strategic partnership with R&D and Marketing to guide new product launches, lifecycle management, and SKU rationalization

Own the build, development, and leadership of a high-performing Sales Strategy & Category Management team

Work closely with the finance team to own the gross sales and net sales forecast and continuous tracking to target; understanding drivers, drags, opportunities and risks

Work closely with marketing, sales, product development, and finance teams to translate strategic insights into actionable plans that drive growth and profitability across all product categories

Analyze financial performance and KPIs for each category and portfolio segment, providing recommendations to optimize pricing, margins, and promotional effectiveness

Qualification

CPG strategyCategory managementSales strategyFinancial acumenCustomer engagementInsights translationTeam leadershipCommunication skillsCross-functional collaborationProject management