Keller Executive Search · 1 day ago
Director of eCommerce - Premium Beauty Brand
Irvine, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yr
12+ years expKeller Executive Search is working with a premium beauty and skincare company based in Orange County, California, seeking an experienced Director of eCommerce. The role involves leading the North American direct-to-consumer digital business, driving strategic growth, and optimizing the customer journey across various DTC channels.
Staffing & Recruiting
Responsibilities
Drive the North American eCommerce strategy aligned with broader business objectives and digital goals
Manage the DTC digital business to ensure consistent growth in awareness, engagement, and revenue
Lead initiatives that optimize the customer journey from discovery through conversion and retention
Oversee merchandising strategy, promotional campaigns, seasonal planning, inventory coordination, content strategy, and performance analytics
Build and maintain strong partnerships with Finance, Marketing, Product Development, Supply Chain, and Customer Service teams
Manage relationships with third-party agencies, system integration partners, and vendors (developers, subscription platforms, CRO tools, etc.)
Develop and implement an eCommerce roadmap focused on revenue growth, profitability, and customer satisfaction
Launch new capabilities with emphasis on loyalty programs, personalization, and engaging content experiences
Champion exceptional user experience by improving site UX, streamlining customer journeys, and delivering personalized content
Identify and integrate emerging digital capabilities to drive competitive differentiation and customer engagement
Deliver comprehensive weekly and monthly sales reporting with clearly defined KPIs
Generate actionable insights using customer surveys, digital analytics, and behavioral data
Implement testing strategies to improve conversion rates and retention metrics
Track ROI of digital investments with clear reporting on customer acquisition, growth, engagement, and overall eCommerce performance
Use data-driven testing to identify friction points in the customer journey and prioritize high-impact improvements
Partner with Finance to develop budget scenarios aligned with sales goals and marketing investment strategies
Collaborate with Planning teams to optimize inventory assortments, align stock with demand, and ensure product availability
Provide regular performance updates to senior leadership on DTC business results
Qualification
Required
Minimum 12 years of experience in eCommerce or digital marketing, with at least 5 years in a management role with direct DTC responsibility
Proven track record of scaling an eCommerce business and consistently achieving revenue targets
Background in CPG, premium beauty, or skincare industries strongly preferred
Demonstrated success managing complex, cross-functional digital initiatives
Experience with major eCommerce platforms (Shopify, Magento, or similar)
Proficiency with analytics tools including Google Analytics
Strong knowledge of CRM/email marketing platforms (Klaviyo or similar)
Experience with conversion rate optimization (CRO) and A/B testing platforms
Solid understanding of digital advertising, SEO, and customer retention strategies
Exceptional project management and organizational skills with ability to manage multiple priorities
Outstanding communication and presentation abilities—comfortable presenting to senior leadership
Strategic thinker with strong tactical execution capabilities
Ability to navigate ambiguity and thrive in fast-paced, dynamic environments
Adaptable problem-solver who can pivot quickly based on business needs
Collaborative team player who works effectively across diverse functional teams
Bachelor's degree required, preferably in Marketing, Communications, or related field
Preferred
Experience with Salesforce Commerce Cloud (SFCC) is a significant plus
Passion for skincare and understanding of the beauty consumer
Experience building and scaling eCommerce teams
Background working with emerging brands or in entrepreneurial environments
Familiarity with loyalty program implementation and personalization strategies
Advanced degree preferred
Benefits
Annual Bonus: 15% performance-based bonus
Comprehensive Benefits Package
Company
Keller Executive Search
Keller Executive Search is a boutique executive recruitment and advisory firm dedicated to connecting top-tier talent with leading organizations worldwide.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase