NPR · 1 day ago
Senior Insights Analyst, Newsroom Insights
United States
Full-time
Remote
Mid, Senior Level
$99K/yr - $111K/yr
2+ years expNPR is a thriving, mission-driven multimedia organization that produces award-winning news and information programming. The Senior Insights Analyst will support NPR’s newsroom by extracting insights from complex media usage data sets and collaborating with editorial teams to incorporate data and analytics into their journalistic pursuits.
BroadcastingDigital MediaNews
Responsibilities
Collaborate with other members of the Audience Insights team to support and disseminate learnings from deep analysis for NPR’s text, audio, and visual content performance across digital platforms
Keep a pulse on and bring industry knowledge to contextualize insights and identify emerging trends
Lead analysis and insights for the newsroom to uncover trends and best practices in key areas that influence NPR and Member station content and distribution strategy
Build strong working relationships with editorial colleagues to collaboratively define analytics priorities and communicate actionable content and distribution insights
Train reporters, producers, and editors on how to incorporate data and analytics from centralized reporting dashboards in their daily decision-making
Deliver daily analytics briefings to inform editorial priorities for written, audio, and visual content
Help NPR further deepen the relationships with its audiences based on understanding what is engaging with readers and listeners
Collaborate with the Managing Editor in the newsroom to align goals and priorities across Audience Insights and the newsroom
Qualification
Required
2+ years working within a fast-paced newsroom environment, partnering with editorial teams to apply data to drive content strategy, production, planning, and distribution
Demonstrated understanding of editorial workflows and proven experience earning credibility within newsrooms
2+ years of professional experience (not including internship) generating insights from analytics data across digital platforms such as digital text, social, newsletters, videos, and audio using the following tools:
Web and app analytics tools like Google Analytics, Adobe Analytics, Firebase, or similar
Search Engine Optimization tools like Google Search Console, SEMRush, or similar
Social Analytics tools like Meta Business Analytics, CrowdTangle, Sprout, or similar
Real-time web analytics tools like Chartbeat, Parse.ly, or similar
Advanced Excel/Google Sheets proficiency, including pivot tables, complex formulas, data manipulation, and visualization for ad-hoc analysis and reporting
Demonstrated experience and comfort working with large datasets
Applied knowledge of SEO, 3rd party platform algorithms, and other external impacts on news content distribution strategies
Excellent oral, written, and visual communication skills, particularly for explaining complex quantitative information to non-technical audiences
Experience training non-technical audiences on using analytics tools and dashboards to incorporate data into their daily decision-making processes — making analytics actionable
Self-starter with the ability to work independently as well as in a collaborative team environment
Preferred
Experience fetching and transforming data using SQL (Google Cloud or BigQuery experience a plus)
Experience building intuitive dashboards for users with a wide range of data savviness
Experience designing measurement and analytics implementation plans for digital content
Understanding of subscription and other audience revenue models in news organizations
Experience working as a journalist
Benefits
Access to health and wellness
Paid time off
Financial well-being
Medical
Dental
Vision
Life/ accidental death and dismemberment
Long-term disability
Short-term disability
Voluntary retirement savings
Company
NPR
NPR is a multimedia news organization and radio program producer that delivers national and international news broadcasts.
1001-5000 employees
H1B Sponsorship
NPR has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (6)
2023 (6)
2022 (7)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$57.7MKey Investors
Corporation for Public Broadcasting
2025-11-17Grant· $36M
2020-05-19Grant· $4.7M
2013-12-15Grant· $17M
Leadership Team
Katherine Maher
CEO & President
Daphne Kwon
CFO
Recent News
Business – Latest Financial & Stock Market News | New York Post
2026-01-01
2025-12-31
Company data provided by crunchbase