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IGEL Technology · 1 day ago

Senior Growth Marketing Manager

Fort Lauderdale, FL

Full-time

Hybrid

Senior Level

7+ years exp

IGEL Technology is looking for a Senior Growth Marketing Manager to drive enterprise demand generation through global digital marketing programs. The role involves planning and executing multi-channel digital campaigns targeting enterprise IT buying groups to generate qualified demand and enhance sales pipeline outcomes.

Software

Hiring Manager

Jay McCall

Responsibilities

Develop and execute integrated, multi-channel demand campaigns targeting enterprise organizations with complex buying groups, including C-level and senior IT audiences

Translate campaign objectives into detailed execution plans across paid, owned and targeted channels for all stages of the buyer journey

Ensure strategic and effective use of channels to reach target accounts and acquire, nurture, and convert new contacts into high-quality sales leads

Scale and optimize campaigns across and within channels to continuously improve performance

Accelerate IGEL’s acquisition strategies through cutting-edge digital strategies and tactics, AI-powered marketing, and creative experimentation

Manage and execute campaigns across global digital channels, including web, paid search, social media, audio/video, targeted display ads, email & nurture programs

Drive A/B testing strategy and experimentation across landing pages, offers, messaging, and creative to continuously improve conversion rates and lead quality

Lead paid search campaigns from keyword strategy and bidding to ad copy testing and landing page experience to maximize quality leads while maintaining efficiency

Guide campaign strategy and execution across social platforms including audience segmentation, testing, and full-funnel activation from awareness to conversion

Create and implement nurture strategy to move buyers through funnel from initial engagement through to SQL through owned channels and retargeting

Leverage intent, lookalike and account-based targeting to reach ideal customers using tools such as 6sense

Define content and offers required at each stage of the buyer journey to support digital campaigns and partner with internal teams to generate compelling content

Map, deploy, and test offers within the appropriate channels to maximize engagement and conversion and report on most effective content through funnel

Track, analyze, and optimize campaign performance at every stage of the funnel using engagement, CPC and CPL, MQL and SQL generation, pipeline creation & marketing influence metrics

Use performance data to inform optimizations and future campaign strategies

Ensure alignment between digital campaigns and go-to-market initiatives across Marketing, Field, Product, Channel, and Sales teams

Deliver effective communications to inform stakeholders of campaigns and results

Manage execution through agencies and internal partners and work closely with stakeholders across Marketing and Sales to support marketing programs

Qualification

Digital marketingDemand generationB2B SaaS marketingMarketing automationAnalytical skillsABM platformsSEO optimizationRelationship-buildingWritten communicationVerbal communication

Required

7+ years of experience in digital marketing, growth marketing, or demand generation

Proven experience marketing enterprise B2B SaaS solutions to regulated industries (healthcare, financial services, government preferred)

Deep knowledge of digital strategies and how to leverage channels at each stage of the journey, with hands-on expertise executing multi-channel campaigns end to end

Familiarity and experience working in marketing automation platforms and CRMs

Data-driven mindset with strong analytical skills and ability to measure and optimize performance beyond top of funnel metrics

Strong written, verbal and relationship-building skills

Desire to innovate, experiment and test marketing strategies and tactics